Entries in the ‘Brand’ Category:
filed in Brand, Online, Retail, Social Loyalty on Jan.26, 2012
When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currency based because that’s what they are selling.
I can hear the groans now, but don’t worry. I’m an advocate of data-driven marketing strategies that are [...]
Tags: Culture Book, Customer Engagement, Customer Loyalty, delivering happiness, Jenn Lim, Online retail, shoe retailer, Tony Hsieh, Zappos
filed in Brand, Loyalty Futures, Retail on Sep.16, 2011
Disappointing economic results were reported this week, with retail sales stagnating in August due to less than robust job growth and consumer confidence that continues to waiver. The U.S. Census Bureau reported that median income figures, adjusted for inflation, have declined 2.3% since 2009.
In related news, a report from the Conference Board on World Income [...]
Tags: Conference Board, Customer Strategy, loyalty program, Walmart, World Income Inequality
filed in Brand, Loyalty Futures, Thought Leadership on Aug.05, 2011
Cycling commentators like to quip that the individual time trial is a “race of truth”. In other words there’s no place to hide as the man and machine face off against the clock.
The winner of the most recent edition of the Tour de France was decided on the final day in such a race, as [...]
Tags: Barnes and Noble, Borders, brand building, brand saturation, Customer Engagement, Dave Scott, Dunkin Donuts, HITS, Ironman, Loyalty Marketing, loyalty strategy, MasterCard, Nieman Marcus, Nike, Publix, Race of Truth, Tim Hortons, Tour de France, UnderArmour, Value proposition, Visa, Wegmans
filed in Brand, Social Loyalty on May.02, 2011
Watching the Miami Heat and Boston Celtics kickoff their playoff series this weekend, I saw the latest in gratuitous advertising from a beer company, in this case Miller Light.
I’m not sure if I should be complemented or insulted that I’m among the demographic targeted by the ads. Consistent with past campaigns, Miller clearly trades on [...]
Tags: Customer Engagement, Facebook, loyalty program, Miller Light, Social Loyalty, Tastepoints
filed in Brand, Commentary on Apr.13, 2011
I just saw a preview of the new Morgan Spurlock movie Pom Wonderful® Presents: The Greatest Movie Ever Sold. Spurlock is the raconteur behind the funny but frightening documentary Super Size Me, in which the protagonist ate nothing but McDonald’s food for a month—which caused him to become fat and physically ill.
This time out [...]
Tags: Advertising, Greatest Movie Ever Sold, Loyalty Truth, morgan spurlock
filed in Brand, Consumer Packaged Goods, Social Media on Mar.31, 2011
It was recently reported in the trade press that Pepsi had slipped to the #3 soft drink in sales, behind Coke and new #2 Diet Coke. But most interesting was the speculation behind the drop. In an Ad Age article titled “How Pepsi Blinked, Fell Behind Diet Coke”, it was hinted that Pepsi had put [...]
Tags: Brand, Loyalty Truth, Pepsi Refresh Project, Social Media
filed in Brand, Social Loyalty, Social Media on Mar.21, 2011
When I first saw a QR code, I shrugged my shoulders and thought “one more piece of technology looking for a solution”.
I’m not cynical … I’ve just lived through years of expectation for smart cards and contactless cards only to see the technologists and vendors more excited about the product than consumers ever were.
Now I [...]
Tags: contactless cards, Customer Engagement, Customer Loyalty, Loyalty Truth, QR Code, QR Codes, smart cards, Social Loyalty, Social Media
filed in Brand, Social Loyalty on Mar.16, 2011
The customer has escaped. We can no longer control the process of how and where they get information. ~Marjorie Kalter
There’s a sea of change taking place in the way we communicate with customers, and these changes are rewriting the definition of advertising as we know it. In fact, I believe that as marketers we now [...]
Tags: advertising change, digital media, Edward Boches, frequency marketing, Marjorie Kalter, Mullen, P.F. Chang's home menu, Pepsi Refresh Project, Social Media, social networks
filed in Brand, Customer Experience on Sep.30, 2010
A few questions about Brands
Why do some brands dominate and others just compete?
Can brand value be created solely on perceived value and word of mouth hype, or is there a prerequisite that the brand promise be walked-out through customer experience?
Does our always-on world that glorifies multi-tasking and accepts information waterboarding as the norm make it [...]
Tags: 70.3, Apple, brand dominance, Brand value, Customer Loyalty, dominant brands, Information Waterboarding, Ironman, Nike, World Triathlon Corporation
filed in Banking & Cards, Brand on Sep.08, 2010
I saw a TV commercial for the Discover credit card the other day and they made a claim that caught my eye. It was one of those “we’re #1” declarations, in this case: We’re “#1 in customer loyalty”.
The claim was not explained during the commercial and it got me wondering: to a consumer, what does [...]
Tags: 2010 Brand Keys Customer Loyalty, Brand Keys, Customer Loyalty, Discover Card, Loyalty Marketing