Entries in the ‘Brand’ Category:
filed in Brand, Case Study, Retail on Jan.29, 2010
A celebrity endorsement—for a loyalty program?
The pros and cons of using a celebrity spokesperson in advertising have been long established.
The pros? A celebrity draws attention
The cons? A celebrity draws attention—away from your product or service
What’s more, as we recently saw with golfing legend you-know-who, there’s the potential downside of aligning your company with a celebrity [...]
Tags: Bloomin' Onion®, celebrity spokesperson, experiential marketing, loyalty cards, My Outback Rewards, Outback Steakhouse, Rally Marketing Group, Southern Voice Tour, Tim McGraw
filed in Brand, Loyalty Asterisk™ on Dec.19, 2009
I’ve gotten into a bad habit with my children. Whenever they ask me about overzealous promises from a product advertisement, I just tell them “It’s probably not true, it’s just marketing stuff“.
The bad part is that I am instilling a degree of cynicism in the little ones, but then [...]
Tags: Android, Best Buy, Brand, brand mentions, buyer beware, Facebook, Generation Y, Loyalty Asterisk™, Loyalty Transparency, mail-in rebate, Millennials, Smartphones, Social Media, social media tools, Socialtext, twitter
filed in Brand, Retail on Dec.10, 2009
When it comes to brand recognition, the usual names that dominate the conversation are Apple, Starbucks, Coca-Cola, McDonalds, Visa and …. Chick-fil-A?
Ok, Chick-fil-A may not be a household name of the same caliber as Starbucks, but I guaranty that the “second largest chicken restaurant chain in the US” has the most passionate fan base in [...]
Tags: Aflac Duck, Apple, Brand Success, Chick-fil-A, Chick-fil-A Waffle Fries, Chicken Sandwich, Coca-Cola, Eat Mor Chikin, First 100, Geico Gekko, McDonalds, Pompano Beach, renegade fans, Starbucks, tent city, Truett Cathy, Viral Marketing, Visa, Word of Mouth Marketing
filed in Brand, Case Study on Dec.09, 2009
For me, the most compelling question to arise from the tawdry Tiger Woods scandal isn’t whether his wife will leave him, but whether his corporate sponsors will. In particular, the management consulting company Accenture.
We’re not talking energy drinks or golf shoes here, Accenture is a starched white collar Fortune Global 500 firm that, excuse the [...]
Tags: Accenture, Brand image, Gatorade, Las Vegas, Tiger Woods, Tiger Woods scandal
filed in Brand, Customer Experience on Nov.05, 2009
It’s probably no surprise that the great brands are able to combine excellent products with a superior level of customer service. After all, it’s this magic combination that makes them great brands in the first place.
Go to an Apple store to purchase their (in my opinion) superior products, and you get service from friendly, helpful [...]
Tags: AMC, Apple, Chris Brogan, Comcast, Countdown with Keith Olbermann, Credo cell phones, Keith Olbermann, Loyal Customers, MSNBC, Scientific Atlanta
filed in Brand, Case Study, Contributing Authors, Social Media, Tom Rapsas on Oct.08, 2009
The end, when it came, was sudden. Just when it looked like the Saturn car company had been rescued by the Penske Group, the deal fell through and now, despite a loyal customer following, Saturn is no more.
As faithful Loyalty Truth readers know, I have blogged about Saturn in the past, noting its social media [...]
Tags: American automobile company, Ann Arbor, Brand, Brand Loyalist, Center for Automotive Research, chief economist, David Aaker, GM, IM Saturn, MI, RIP Saturn, Saturn, Saturn Fans, Sean McAlinden, Social Media, social network site, the Penske Group
filed in Brand, Contributing Authors, Social Media, Tom Rapsas on Sep.08, 2009
(Another reason your company needs a social media presence.)
Microsoft sucks. So does The Home Depot. Ditto Dell, Target and Dominos. And while it may not surprise you to hear that Wal-Mart sucks, you may not have heard that beloved brands like Apple, Ikea and Starbucks suck as well.
The fact is that despite you or your [...]
Tags: Negative Passion, Social Media, Tom Rapsas
filed in Brand, Case Study, Customer Experience, Loyalty Asterisk™ on Aug.21, 2009
I had two hours to kill in Chicago O’Hare and needed something to drink. Just as I was teetering towards the familiar Starbucks installation, I spotted an inviting alternative across the concourse – Argo Tea. I’d never seen this chain before but was attracted by the Asian-tea-fusion feel to the place. As I scanned for [...]
Tags: Argo Tea, LoyalTea Club, Loyalty Asterisk™, Loyalty Marketing
filed in Brand, Contributing Authors, Customer Experience, Millennial Marketing, Social Media, Tom Rapsas on Aug.17, 2009
Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you may recall, the Ford motor company gave new Fiesta automobiles to 100 social media-savvy drivers for six months—hoping they would post videos and blog about the Fiesta, to build some buzz around the car’s early-2010 launch.
I really hadn’t heard much [...]
Tags: Ford Fiesta Movement, Generation Y, Millennials, Tom Rapsas
filed in Associate Training, Brand, Customer Experience, Loyalty 201, Loyalty Models, Retail on Aug.14, 2009
I was dining with my wife at Carrabba’s recently and she asked me the BIG question, though it’s probably not one that you have in mind: “So, do a lot of businesses still do this loyalty stuff“?
I had just written a post about new execution formats that Loyalty Marketing programs were taking in the [...]
Tags: Carrabba's, Loyalty Marketing, Steinmart, Sun Sentinel