When I first saw a QR code, I shrugged my shoulders and thought “one more piece of technology looking for a solution”. I’m not cynical … I’ve just lived through years of ...
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The customer has escaped. We can no longer control the process of how and where they get information. ~Marjorie Kalter There’s a sea of change taking place in the way we communicate with customers, ...
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A few questions about Brands Why do some brands dominate and others just compete? Can brand value be created solely on perceived value and word of mouth hype, or is there a prerequisite that the brand...
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I saw a TV commercial for the Discover credit card the other day and they made a claim that caught my eye. It was one of those “we’re #1” declarations, in this case: We’re “#1 in customer lo...
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These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty. The irony in the sales pitch is that talk...
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Suppose you’re a local craft brewery, without the marketing resources of a Coors, Miller or Sam Adams. You don’t have money in the budget for national TV commercials—or any TV spots for that mat...
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Passion. It’s what fuels the average person like you and I to enter and train for a local 10K race or even a sprint triathlon. Passion. It’s what every event sponsor at these races is hopi...
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The Return of the Hoodoo Gurus I’ve been a fan of the Australian rock band the Hoodoo Gurus since the 1980’s, when they were college radio favorites with hits like Bittersweet, Come Anytime and Wh...
Read More →Burgers are burgers, or are they? With McDonald’s squarely on top of the QSR burger world, Burger King has resorted to some innovative advertising, to say the least. Visit their website, slide t...
Read More →A celebrity endorsement—for a loyalty program? The pros and cons of using a celebrity spokesperson in advertising have been long established. The pros? A celebrity draws attention The cons? A celeb...
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