Entries in the ‘Case Study’ Category:
filed in Case Study, Hotel, Loyalty Asterisk™ on Sep.02, 2010
Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]
Tags: data-driven incentive program, frequent stay program, Hotels.com, Incentive Program, InterContinental Hotels Group, Loyalty Asterisk™, loyalty program, Marriott Rewards, Priority Club, Southwest Airlines Rapid Rewards, ThankYou Rewards, WelcomeRewards
filed in Case Study, Retail on Jul.04, 2010
Josh Stevens is the Groupawn, striving to live off Groupons for one year. If he’s successful, Groupon gains additional publicity in extreme fashion, all for the cost of $100,000 – the carrot in front of Josh until May 2011.
I’m neither a “WegPawn” or eligible for any incentive from Wegman’s, but I am considering moving in [...]
Tags: Brand Loyalty, brand promise, CoWorking, Customer Engagement, Customer Loyalty, Customer Strategy Network, grocery loyalty, Groupawn, Groupon, Josh Stevens, Wegmans
filed in Case Study, Thought Leadership on Apr.15, 2010
I have a young daughter and being the competitive type she will sometimes challenge me to a race. There’s just one condition—I have to give her a head start. This is important, at least to her, because it increases her chances of winning—and seems to motivate her to run even faster than if we’re at [...]
Tags: Chip Heath, Dan Heath, loyalty card, punch card loyalty, Switch
filed in Case Study, Customer Experience on Mar.17, 2010
Up until a few weeks ago, I had little awareness of the InterContinental Hotels Group. Known by the acronym IHG, they operate brands like Holiday Inn and Crowne Plaza which are part of the Priority Club Rewards loyalty program.
The main reason IHG hasn’t been on my radar is simple: for most of the past decade, [...]
Tags: Crowne Plaza, Fairmont Hotels, frequent guest program, Hhonors, Hilton Honors, Holiday Inn, IHG, InterContinental Hotels Group, loyalty points, Luckiest Loser, President's Club, rewards program
filed in Case Study, Retail on Mar.14, 2010
With March Madness about to launch into full swing, you might be dusting off your list of favorite sports bars. In South Florida, there are a lot to choose from, but there is only one that combines good vibes, good food and a decent rewards program – Duffy’s Sport Grill. If you aren’t familiar with [...]
Tags: Club MVP program, Duffy's Sports Grill, Flanigan's Quarterdeck, loyalty program, Restaurant rewards, rewards program
filed in Case Study, Communications, Viral Marketing, Word of Mouth on Mar.08, 2010
Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and price to attract first time buyers.
This leaves many to rely on ad words and keyword search as their only acquisition funnel. Generating repeat business, building trusted relationships, [...]
Tags: Brian Frank, communications plan, crowdsourcing, customer acquisition strategy, Customer Loyalty, customer retention, Endurance News, Hammer Nutrition, online acquisition strategy, Online retail, Steve Born, William Misner, Word of Mouth
filed in Case Study, Loyalty Futures on Feb.28, 2010
Will MyTeamUSA (U-S-A! U-S-A!) attract loyal Olympics fans?
Does anyone remember the launch of the Discover Card? When introduced in 1985 as “the card that pays you back”, it really felt different from Visa and MasterCard. Forget the card’s super high interest rate—I was getting cash back on every purchase!
Times change and now the cash back [...]
Tags: Cash Back, cash back bonus, cash rebates, Discover Card, My Fan Rewards, My Team USA Rewards, Olympics
filed in Case Study, Retail on Feb.26, 2010
My Dad taught me the value of money. Cash is King and all that.
A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years.
With my mind on cash and flipping through the latest issue [...]
Tags: American Express, cash back rewards, Costco, Costco Connection, cusotmer retention, customer behavior, frequency, repeat purchase, Target, Tescos, Tescos Clubcard, True Earnings Card
filed in Case Study, Communications, Retail on Feb.23, 2010
A small firestorm over the efficacy of Loyalty Marketing programs broke out over this past weekend thanks in large part to an article written by Joanne Kaufman for the Wall Street Journal.
Ms. Kaufman recounts a telling tale of how her own household purchase behavior adapted to take advantage of rewards programs from Duane Reade to [...]
Tags: customer rewards program, Dollar Rewards™, Duane Reade, FlexRewards™, loyalty program, rewards card, Starbucks, Walgreens, Walgreens Card®, Walgreens Rewards
filed in Case Study, Communications on Feb.15, 2010
Just a few months ago, on these very Loyalty Truth pages, I gave kudos to Caesars Atlantic City and its Total Rewards loyalty program.
During some trying times for the economy in general, and Atlantic City in particular, Caesars AC was making some smart moves to get its loyalty program members back to the casino.
Last week, [...]
Tags: Caesars Atlantic City, loyalty program, Total Rewards Program