Relationship Banking is making a comeback with the launch of Regions Relationship Rewards this past summer. The $137 Billion asset bank ranked #3 among 11 banks in the Southeast region of a JD Power...
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Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type. Yesterday, as I picked up the USA Today slipped under the door in my N...
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Josh Stevens is the Groupawn, striving to live off Groupons for one year. If he’s successful, Groupon gains additional publicity in extreme fashion, all for the cost of $100,000 – the carr...
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I have a young daughter and being the competitive type she will sometimes challenge me to a race. There’s just one condition—I have to give her a head start. This is important, at least to her, be...
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Up until a few weeks ago, I had little awareness of the InterContinental Hotels Group. Known by the acronym IHG, they operate brands like Holiday Inn and Crowne Plaza which are part of the Priority Cl...
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With March Madness about to launch into full swing, you might be dusting off your list of favorite sports bars. In South Florida, there are a lot to choose from, but there is only one that combines go...
Read More →Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and ...
Read More →Will MyTeamUSA (U-S-A! U-S-A!) attract loyal Olympics fans? Does anyone remember the launch of the Discover Card? When introduced in 1985 as “the card that pays you back”, it really felt differe...
Read More →My Dad taught me the value of money. Cash is King and all that. A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business press...
Read More →A small firestorm over the efficacy of Loyalty Marketing programs broke out over this past weekend thanks in large part to an article written by Joanne Kaufman for the Wall Street Journal. Ms. Kaufman...
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