KickBack Rewards was formed in 2000 by a group of business people who owned independent fuel and convenience retail stores. Seeking to protect their interests against their national, sometimes global,...
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Today is an important day in Florida, not just because state officials might actually be able to tally votes from the Presidential election correctly, but for the fact that the weather finally changed...
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Apple has created it’s own brand of customer loyalty through product innovation, a creative approach to brick and mortar retailing, and excellent customer service. Over time, Apple has fulfilled...
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The conversation about Coalition loyalty usually revolves around familiar names, Aeroplan, Airmiles, Nectar. That’s for good reason as these programs have been established for many years and ope...
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When I started my work studying Millennial Marketing back in 2005, it wasn’t the only interesting subject on the table. It seemed that nearly every conference I attended had a session on “Marketin...
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I was privileged to hear Seth Godin speak this week. Let’s face it, there are many high priced keynote speakers around, and I have listened to several who give an entertaining 45 minute talk, ge...
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If you aren’t convinced of the depths of our individuality as human beings, then stop texting at the next red light and have a look at the bumper stickers on the cars ahead of you. I did just th...
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Change is exciting for some, frightening for others. Today, one of the biggest global brands in the Loyalty Marketing business changed its name. Groupe Aeroplan has become Aimia. I can’t imagine...
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If you are a sports fan and have a favorite team, today is the day to let the world know. You might gain some cash in the process as well if you play the game here on National Fan Day. When I was trav...
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Social shopping is one of the new terms being circulated today among business people and consumers. Shopping has always been a social activity, so the name doesn’t define anything that we don...
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