Coming up with brilliant product development and loyalty marketing strategy is the foundation for business success but diligent pursuit of flawless execution makes an idea come to life.
Just the other day, I received an email from Zavee.com which got my attention. Not only did the subject line “Top 5 Mystery Merchants of the Month” stand [...]

The loyalty marketing landscape is changing – quickly and dramatically. Social Loyalty is a new concept to be understood and embraced.
Millennial marketing is a focus of Social Loyalty and I occasionally see posts about whether Generation Y (Millennials) can or will give their loyalty over a sustainable time period to any brand. Based on our [...]

I’m a former Borders customer and past member of the now defunct company’s Rewards Perks program. While I freely admit to moving a lot of my business to Amazon over the years, I was sorry to see Borders go.
Maybe it’s nostalgia, but every once in a while I like to walk [...]

“You are receiving this message because you sent me an email on either a Saturday or Sunday. Between Monday – Friday, we deliver good value to clients and generally outperform anyone we compete with. We also place high priority on our faith and our family and treasure 8 hours of sleep on at least 2 [...]

As I scanned the rapidly moving traffic on my Twitter feed the other day, there was one tweet in particular that caught my eye. It was from the journalist David Carr who was quoting Adam Moss, the editor of New York magazine:

“I think the advertising business is in greater upheaval than the journalism business.”
[...]

Of all the social media communications channels I invest in, Twitter is the most enigmatic to me.
I use it and find value in posts from both followers and those I follow. At the same time, I encounter quizzical looks from friends who think I am somehow child-like and time-wasting to be spending time writing updates [...]

Someone help me. I’m being bullied by Southwest Airlines.
Actually, a better set of descriptive terms would be pestered, annoyed, or amused, depending on the day.
The source of my discontent is my mailbox. Southwest has sent me a solicitation for its frequent flyer cobrand credit card at least once per month for probably the past 2 [...]

What do you do when you have a solution in your hand in search of a problem?
If you’re the creator of the solution, you sell, sell, sell, crafting magnificent stories describing the power of your solution to change lives and create profits. That approach is mandated by fiduciary responsibility to those investors who brought your [...]

Carrabba’s Italian Grill stands apart from many of its chain restaurant competitors. Sure, the food is freshly prepared, the wood-burning grill adds ambiance to the setting, and the service is excellent, but I was thinking about their approach to building customer loyalty.
Looking at several national competitors in quick-serve (QSR) and white-table restaurant chains, I found [...]

I borrowed the headline above from a recent B-to-B article by Jeff Ernst, a principal analyst at Forrester Research. I think it perfectly underscores something I’ve been saying for a while now: It’s about the power of the idea, not the tactic. (My compadre @billhanifin has a similar mantra: Technology enables. Imagination wins.)
While most companies [...]