Of all the social media communications channels I invest in, Twitter is the most enigmatic to me. I use it and find value in posts from both followers and those I follow. At the same time, I encounter...
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Someone help me. I’m being bullied by Southwest Airlines. Actually, a better set of descriptive terms would be pestered, annoyed, or amused, depending on the day. The source of my discontent is ...
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What do you do when you have a solution in your hand in search of a problem? If you’re the creator of the solution, you sell, sell, sell, crafting magnificent stories describing the power of you...
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Carrabba’s Italian Grill stands apart from many of its chain restaurant competitors. Sure, the food is freshly prepared, the wood-burning grill adds ambiance to the setting, and the service is ...
Read More →I borrowed the headline above from a recent B-to-B article by Jeff Ernst, a principal analyst at Forrester Research. I think it perfectly underscores something I’ve been saying for a while now: It&#...
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In the midst of the 23rd Annual Card Forum last week, I received a tweet that pointedly asked “Everyone is Tweeting, But is Anyone Listening?” It came from my friend Jill McBride, who is w...
Read More →Communication is at the center of human interaction. Marketers are well aware of the importance of communication and it’s no surprise that customer engagement, customer experience, and lifecycle...
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One thing that I have learned about social media marketing over the past 4 years is that it is tough to become effective using the medium without being a participant. Looking from the outside – ...
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According to USA Today, on Monday, pizza chain Papa Johns will announce plans to give a free large pizza to every American — if the Super Bowl goes into its first-ever overtime. The catch: You must...
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What do Marketers and Rodney Dangerfield have in common? Neither gets respect and each has resorted to self deprecating humor to deflect criticism – or to make a point. The Marketer’s dile...
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