Participatory Marketing | Loyalty Truth Blog

Entries in the ‘Participatory Marketing’ Category:

Is Allstate’s Good Hands community working?

filed in Communications, Contributing Authors, Customer Experience, Participatory Marketing, Tom Rapsas on Jun.29, 2009

Regardless of your hobby, profession or even your belief system, these days it’s easy to find a group of people just like you. Go to online community organizer Ning and you’ll discover over 1 million communities, for everyone from sand volleyball enthusiasts to landscape architects to supporters of the Kwam Um School of Zen.
Now it [...]

Tags: Allstate, Gen Y, Good Hands Community, Millennials, Vans, Xbox Live

Is there Loyalty among Bibliophiles?

filed in Communications, Customer Experience, Loyalty Models, Participatory Marketing, Retail on Jun.09, 2009

Three men walk into a bar. Sorry, that’s the lead-in to an old Irish joke. In this case, three practitioners of Loyalty Marketing (people who actually create brand loyalty for a living) are on their way to a Florida Marlins game after the conclusion of Loyalty Expo 2009.
Having no idea of the conversation that would [...]

Tags: Amazon, Barnes & Noble, Borders, Loyalty Marketing, Participatory Marketing

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Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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