filed in Brand, Communications, Recognition Benefits on Sep.04, 2008
National politics, especially presidential campaigns, have always been known for the showbiz, the posturing, and the finger pointing. While we enjoy the theatre that results, all the drama can serve to distract voters from the real issues at hand. The 2008 presidential campaign has gone one step further, with John McCain including a type of [...]
filed in Case Study, Communications, Customer Experience, Recognition Benefits on Mar.05, 2008
Loyalty Marketers are regularly challenged to differentiate their value propositions and are continually vexed in attempts to build community among like-minded users of their product or service. In the midst of chasing increasing levels of sophistication to reach targeted consumer groups, I have to pause and celebrate simplicity.
The Greater Fort Lauderdale Road Runners Club has [...]
filed in Airline, Communications, Recognition Benefits on Jan.11, 2008
The benefits of business travel are easily lost on those who fly with any regularity. The more you fly, the quicker your enjoyment of exclusive check-in and security lines, seat upgrades and access to airport lounges evolves from valued privilege to earned entitlement. As everyone knows, these frequent flyer perks are allocated according to the [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
H. Leigh Steves on DIRECTV Becomes a Cable Company
Duffy's Sports Grill - Club MVP Program | Loyalty Truth Blog | PostcardArea.Com on Duffy’s Sports Grill – Club MVP Program
Bill Hanifin on Duane Reade FlexRewards™ Off to a Rocky StartBill Hanifin on It’s Reward Time at Costco – Are You Motivated?Bill Hanifin on Join The Conversation at Retail Wire