Entries in the ‘Viral Marketing’ Category:
filed in Case Study, Communications, Viral Marketing, Word of Mouth on Mar.08, 2010
Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and price to attract first time buyers.
This leaves many to rely on ad words and keyword search as their only acquisition funnel. Generating repeat business, building trusted relationships, [...]
Tags: Brian Frank, communications plan, crowdsourcing, customer acquisition strategy, Customer Loyalty, customer retention, Endurance News, Hammer Nutrition, online acquisition strategy, Online retail, Steve Born, William Misner, Word of Mouth
filed in Communications, Viral Marketing, Word of Mouth on Jan.18, 2010
Where is everyone’s Brand Loyalty? Is it with NBC, Leno or Conan? There’s no apparent popular effort to bring Leno back to the Tonight Show – but there is a whole lot of buzz on the Social Media web sites in support of Conan. Simply put, NBC would be stupid to let Conan go.
Tags: ABC, Brand Loyalty, CBS, Conan, FOX, I'm with Coco, Leno, Letterman, Loyalty Disconnect, NBC, Social Media, The Tonight Show
filed in Communications, Social Media, Viral Marketing on May.10, 2009
There have been a number of viral marketing campaigns that have created a vortex of attention online and, today being Mother’s Day, I have to add MomsRising to the list.
I innocently clicked through an invitation to celebrate Mother’s Day in a unique way and was surprised at what I found. The link landed me on [...]
Tags: MomsRising, Mother's Day, Viral Marketing, WOMMA, Word of Mouth Marketing
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