filed in Communications, JZMcBride & Assoc, Social Media, Viral Marketing on Sep.15, 2010
I’m about to give you some news about the results of a Pew Research Center study released this week on American news consumption trends. So, if this is the first you’ve heard of thePew study, consider your source to be an online blog.
Pew’s major finding is that Americans are spending more time following the news [...]
filed in Communications, JZMcBride & Assoc, Social Media, Viral Marketing on Sep.15, 2010
I’m about to give you some news about the results of a Pew Research Center study released this week on American news consumption trends. So, if this is the first you’ve heard of thePew study, consider your source to be an online blog.
Pew’s major finding is that Americans are spending more time following the news [...]
filed in Case Study, Communications, Viral Marketing, Word of Mouth on Mar.08, 2010
Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and price to attract first time buyers.
This leaves many to rely on ad words and keyword search as their only acquisition funnel. Generating repeat business, building trusted relationships, [...]
filed in Communications, Viral Marketing, Word of Mouth on Jan.18, 2010
Where is everyone’s Brand Loyalty? Is it with NBC, Leno or Conan? There’s no apparent popular effort to bring Leno back to the Tonight Show – but there is a whole lot of buzz on the Social Media web sites in support of Conan. Simply put, NBC would be stupid to let Conan go.
filed in Communications, Viral Marketing, Word of Mouth on Jan.18, 2010
Where is everyone’s Brand Loyalty? Is it with NBC, Leno or Conan? There’s no apparent popular effort to bring Leno back to the Tonight Show – but there is a whole lot of buzz on the Social Media web sites in support of Conan. Simply put, NBC would be stupid to let Conan go.
filed in Communications, Social Media, Viral Marketing on May.10, 2009
There have been a number of viral marketing campaigns that have created a vortex of attention online and, today being Mother’s Day, I have to add MomsRising to the list.
I innocently clicked through an invitation to celebrate Mother’s Day in a unique way and was surprised at what I found. The link landed me on [...]
filed in Communications, Social Media, Viral Marketing on May.10, 2009
There have been a number of viral marketing campaigns that have created a vortex of attention online and, today being Mother’s Day, I have to add MomsRising to the list.
I innocently clicked through an invitation to celebrate Mother’s Day in a unique way and was surprised at what I found. The link landed me on [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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