Six weeks, five countries, four conferences and a pile of travel expense receipts that desperately needs to be sorted. That has been the reality here at Loyalty Truth as we have been on the go while making the most of the final business push of the year before the holiday season settles in and thoughts [...]

Attending the National Restaurant Association show recently, I solidified some perspectives on social couponing and collective buying schemes in a post here. The buzz from domestic restaurant marketers over how best to leverage collective buying sites such as Groupon, Living Social, Facebook Deals, and the myriad of copycats that have emerged over the past 3 [...]

From the Editor: Loyalty Truth values its select group of guest contributors and is proud to share thoughts from this week’s National Restaurant Association (NRA) show from David Slavick. David is a long time colleague, and has worked with several national retail brands to develop complex marketing and 1:1 customer initiatives over recent years.
Attending the [...]

Conferences and events seem to come in bunches and there are several taking place over the next few weeks where we will be in attendance.
Consider this your invitation to reach out in advance of the events you will be attending and let’s make an effort to connect face to face.
Face to face? I know it’s [...]

Here in Orlando, enjoying the best Loyalty Expo to date, I can tell that change is in the wind. Today’s sessions covered future visions of how loyalty is evolving to drive results for brands across vertical industries. Loyalty 360’s chief, Mark Johnson provided a keynote documenting  changes in consumer behaviors that are compelling loyalty marketers [...]

If you want to get a sniff of where Location Based Marketing is headed, you have to go where the leaders are and listen. A good friend of Loyalty Truth, Ron Stack attended the Location Based Marketing Summit held recently in New York. Ron is CEO of Zavee.com, a social shopping network based in Boca [...]

Listening to execs sharing insights into key airline marketing and business issues at The Mega Event 2010, I put together an airline loyalty marketing  IQ test just for you.
The questions were raised and answered through a compilation of remarks from the following companies including, but not limited to: Aeroplan, American Express, Emirates Airways, Kobie Marketing, [...]

The Mega Event wrapped up last week in Montreal with the first annual presentation of the Mega Awards honoring the best in airline frequent flyer programs (FFP) and a second day of presentations that covered social media, coalition marketing, and a keynote which unveiled the term “Trustability” from Don Peppers.
Mega Awards were conceived to recognize [...]

I don’t usually include conference reports as posts in Loyalty Truth, but the quality of content shared by key persons in the airline / banking / loyalty industries during the first day of the Mega Event was so strong that I make an exception.
Rupert Duchesne, President Groupe Aeroplan kicked off the day by talking about [...]

Gearing up for the Mega Event 2010 next month, I’ve been thinking hard about where frequent flyer programs have gone astray and whether they still register with consumers as the Gold Standard of Loyalty Marketing.
I’ve assembled links here to a few posts on Loyalty Truth addressing the shortcomings and opportunities for FFP’s and invite your opinions.
My [...]