In the midst of holiday preparations, you might have missed the Cards and Loyalty Payment Conference held in New York on December 2.  I was able to attend in my capacity as North American Contributing Editor of the Wise Marketer and filed this report with the WiseMarketer.

Source Media’s second annual ‘Cards and Payments’ loyalty conference [...]

Loyalty 360 held its Loyalty, Reward and Incentive Expo 2009 at the Westin Diplomat in Hollywood, Florida between May 31 – June 2.  Over 500 attended the second edition of this conference and the report which follows was published at www.TheWiseMarketer.com on June 16, 2009 as filed by Bill Hanifin, North American Contributing Editor.
If you [...]

The Word of Mouth Marketing Association held its “WOMM-U” event earlier this month in South Beach.  The conference report which follows was originally published at www.TheWiseMarketer.com on May 28, 2009 as filed by Bill Hanifin, North American Contributing Editor.
If you are interested in the latest news on Loyalty and Relationship marketing, I strongly encourage you [...]

The Word of Mouth Marketing Association held its “WOMM-U” event last week in South Beach, and was attended by an impressive array of consumer brands including Dell, Disney, Heinz, Kraft, Lenovo, NBC, McDonalds, Pepsico, Proctor & Gamble, Unilever, and Walmart. Add to these familiar names, several titans of Web 2.0 Facebook, Google, MySpace, Yelp and [...]

The 21st Annual Card Forum took place last week in Marco Island, Florida. The conference synopsis which follows was originally published at www.TheWiseMarketer.com as filed by Bill Hanifin, North American Contributing Editor.
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The 21st Annual Card Forum and Expo has recently been held in Florida and, while [...]

The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and concerns relating to your brand.
Don Peppers and Martha Rogers coined the [...]

The hazards of business travel aside, it’s good to see and be seen.  You can find Bill Hanifin at one of several events in the next few weeks. If you are attending either Card Forum or the Loyalty Expo, I hope you will say hello. Here’s where I can be found in the near future:
April [...]

The Direct Marketing Association, known as The DMA, is the leading trade association of “business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques”. Even in the digital age, Direct Marketing (DM) remains a huge business. As you can read from their site, expenditures by U.S. companies totalled $173.2 Billion during 2007, [...]

I am a proponent of keeping one step ahead of the market. The loyalty marketing business has put out an APB for innovation, wherever it may be found. For those of you who are in the Metro NY area, you should make an effort to attend the Reinventing Loyalty Conference on December 1, 2008 at [...]