I don’t usually include conference reports as posts in Loyalty Truth, but the quality of content shared by key persons in the airline / banking / loyalty industries during the first day of the M...
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Gearing up for the Mega Event 2010 next month, I’ve been thinking hard about where frequent flyer programs have gone astray and whether they still register with consumers as the Gold Standard o...
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I’m not much of a TV guy, but noticed that we just streaked through the awards season with Miss Universe, the Emmy Awards, and the Video Music Awards all shown within a few week period. Now we g...
Read More →In the midst of holiday preparations, you might have missed the Cards and Loyalty Payment Conference held in New York on December 2. I was able to attend in my capacity as North American Contributin...
Read More →Loyalty 360 held its Loyalty, Reward and Incentive Expo 2009 at the Westin Diplomat in Hollywood, Florida between May 31 – June 2. Over 500 attended the second edition of this conference and t...
Read More →The Word of Mouth Marketing Association held its “WOMM-U” event earlier this month in South Beach. The conference report which follows was originally published at www.TheWiseMarketer.com...
Read More →The Word of Mouth Marketing Association held its “WOMM-U” event last week in South Beach, and was attended by an impressive array of consumer brands including Dell, Disney, Heinz, Kraft, L...
Read More →The 21st Annual Card Forum took place last week in Marco Island, Florida. The conference synopsis which follows was originally published at www.TheWiseMarketer.com as filed by Bill Hanifin, North Amer...
Read More →The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the t...
Read More →The hazards of business travel aside, it’s good to see and be seen. You can find Bill Hanifin at one of several events in the next few weeks. If you are attending either Card Forum or the Loya...
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