filed in Associate Training, Retail on Apr.04, 2011
Rewards comes in all shapes and sizes. Some small, some large, some that you save for over a long period of time, but not too many that are delivered in the same moment that your transaction takes place and that can be cashed in almost immediately.
When I made a quick stop at CVS today, two [...]
filed in Associate Training, Brand, Customer Experience, Loyalty 201, Loyalty Models, Retail on Aug.14, 2009
I was dining with my wife at Carrabba’s recently and she asked me the BIG question, though it’s probably not one that you have in mind: “So, do a lot of businesses still do this loyalty stuff“?
I had just written a post about new execution formats that Loyalty Marketing programs were taking in the [...]
filed in Associate Training, Brian Kryzanski, Case Study, Contributing Authors, Customer Experience, Loyalty Asterisk™, Retail on Aug.04, 2009
Editor’s note: Reading Brian’s post here got the adrenaline flowing. The irony of retail is that the lowest paid associates, also the ones with the highest turnover rate, are the primary interface for the customer. How ironic….spend millions on branding, advertising, merchandising, fashion consulting…..and then leave your fate in the hands of people who are [...]
filed in Associate Training, Brian Kryzanski, Case Study, Contributing Authors, Customer Experience, Loyalty Asterisk™, Retail on Aug.04, 2009
Editor’s note: Reading Brian’s post here got the adrenaline flowing. The irony of retail is that the lowest paid associates, also the ones with the highest turnover rate, are the primary interface for the customer. How ironic….spend millions on branding, advertising, merchandising, fashion consulting…..and then leave your fate in the hands of people who are [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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