According to USA Today, on Monday, pizza chain Papa Johns will announce plans to give a free large pizza to every American — if the Super Bowl goes into its first-ever overtime. The catch: You must sign up for its online loyalty program before game day (Feb. 6).
“We’d rather give away millions in free pizzas than [...]

Announcing a New Loyalty Program with a Single Member: You.
With all the talk of loyalty programs here on Loyalty Truth, I’m proposing a unique new program to kick off the new year. This new loyalty scheme is for a market that’s often under appreciated, overworked and overlooked—you, the loyalty marketing professional.
The fact [...]

Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our own hands, and at home.
Enter CoupSmart, a mobile application wherein consumers scan the UPC codes of products they already purchased and in return receive customized packages of free [...]

Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a valuable loss leader. And done well, a good number should cross over into profitability.
So I ran a quick check of several recent quarterly reports and, well, [...]

While I’m a firm believer that you shouldn’t post anything online that you wouldn’t want everyone to see, many might be happy to know that Facebook’s privacy capabilities are getting stronger. This week, Facebook announced a new feature called Groups, which will allow users to divide their network into smaller sub-networks, like friends, relatives, classmates [...]

Would the owner of a blue Honda Civic please come to the front desk…Your lights are on. It’s situations like these that Bump.com is trying to help resolve more efficiently. Theservice, touted as “AAA meets Foursquare” by founder Michael Thrower, is essentially a social networking tool that links drivers through their automobile’s license plates.
The idea [...]

Earlier this week, social media author Chris Brogan wrote a blog post about how to get your press release/news noticed by influential bloggers titled “Improve Your Pitch’s Chance of Success.” Brogan’s blog concludes with this thought:  ”PR isn’t bad. Bad PR is bad. You’re probably doing it right. Unless you’re doing it wrong.  For more [...]

I’m about to give you some news about the results of a Pew Research Center study released this week on American news consumption trends. So, if this is the first you’ve heard of thePew study, consider your source to be an online blog.
Pew’s major finding is that Americans are spending more time following the news [...]

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.
Macy’s Inc., which sells exclusive labels under each of these celebrities, is testing a new loyalty program in three U.S. markets. The Cincinnati-based department store company is pretty [...]

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by the Direct Marketing Association (DMA) and COLLOQUY.
Specifically, the DMA-COLLOQUY survey results show the average [...]