The end, when it came, was sudden. Just when it looked like the Saturn car company had been rescued by the Penske Group, the deal fell through and now, despite a loyal customer following, Satur...
Read More →If you’re like me and work on the creative side of the business, you’d like to believe that good communications and a healthy social dialog are the keys to building relationships and ensuring cust...
Read More →(Another reason your company needs a social media presence.) Microsoft sucks. So does The Home Depot. Ditto Dell, Target and Dominos. And while it may not surprise you to hear that Wal-Mart sucks, y...
Read More →How many people still get excited about getting mail delivered to their home? I remember waiting for the mailman to pull up to the mailbox as a kid and running to see what came. Was there something fo...
Read More →Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you may recall, the Ford motor company gave new Fiesta automobiles to 100 social media-savvy drivers for six months—h...
Read More →After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency. Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude to ...
Read More →Editor’s note: The build versus buy decision is visited often by loyalty program sponsors. Jim Kuschill is the architect of one of the original – and still market leading – platforms...
Read More →Back in late-April, on these very Web pages, I called out the Saturn car company for its failure to engage with its customers. As rumors circulated about the company’s potential sale—or imminent...
Read More →Editor’s note: The build versus buy decision is visited often by loyalty program sponsors. Formal market studies by COLLOQUY and others have arrived at the conclusion that “internal IT&#...
Read More →Until very recently I worked on the acquisition side of an auto insurance account, where these days it’s all about the price—with virtually every auto insurer claiming they can save you $400 or ...
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