filed in Brian Kryzanski, Communications, Contributing Authors, Customer Experience, Loyalty Futures, Thought Leadership on Aug.24, 2009
How many people still get excited about getting mail delivered to their home?
I remember waiting for the mailman to pull up to the mailbox as a kid and running to see what came. Was there something for Me? A new flyer from my favorite store? A card from Grandma? It is something that stays [...]
filed in Associate Training, Brian Kryzanski, Case Study, Contributing Authors, Customer Experience, Loyalty Asterisk™, Retail on Aug.04, 2009
Editor’s note: Reading Brian’s post here got the adrenaline flowing. The irony of retail is that the lowest paid associates, also the ones with the highest turnover rate, are the primary interface for the customer. How ironic….spend millions on branding, advertising, merchandising, fashion consulting…..and then leave your fate in the hands of people who are [...]
filed in Brian Kryzanski, Contributing Authors, Loyalty Models, Millennial Marketing, Social Media on Jun.05, 2009
Editor’s note: I was fortunate to moderate a panel at Loyalty Expo 2009 this week titled Building Engagement with Millennials. The panelists were rich in expertise engaging and building brand with Generation Y as well as using email and social media as tools for communications. Bjorn Larsen Founder & CEO Edhance, Atle Skalleberg VP Marketing [...]
filed in Brian Kryzanski, Contributing Authors, Loyalty Models, Thought Leadership on May.06, 2009
Editor’s Note: Brian Kryzanski is one of the visionary leaders in the Loyalty Marketing industry and we are proud to introduce him to you as our newest Contributing Author at Loyalty Truth. Brian broke new ground while leading the launch of “Live It With Charter”, the new loyalty initiative at Charter Communications. I hope you [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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