filed in Case Study, Customer Experience, Hotel on May.11, 2011
A couple of years ago, I wrote a post about Atlantic City and its prolonged losing streak—and I’m sorry to report, things aren’t looking a whole lot better today. After a rocky 2009, revenues in AC fell again in 2010 by nearly 10%. And forecasters say 2011 could be even worse.
In an attempt to rejuvenate [...]
filed in Hotel, Travel on Sep.20, 2010
A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]
filed in Hotel, Travel on Sep.20, 2010
A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]
filed in Case Study, Hotel, Loyalty Asterisk™ on Sep.02, 2010
Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]
filed in Case Study, Hotel, Loyalty Asterisk™ on Sep.02, 2010
Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]
filed in Airline, Hotel, JZMcBride & Assoc, Travel on Aug.12, 2010
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans.
Turns out an increasing number of business travelers are bringing their spouses and kids along, and tacking on a few additional days for [...]
filed in Airline, Hotel, JZMcBride & Assoc, Travel on Aug.12, 2010
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans.
Turns out an increasing number of business travelers are bringing their spouses and kids along, and tacking on a few additional days for [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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