I’ve written before that time and service may be the ultimate reward. You could interpret this as an explicit option in a rewards catalog, i.e. special customer care phone number or exclusive li...
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A few weeks ago, I wrote about the Trump Card, a new hotel loyalty offering from Trump Hotels. Trump Card promised to deliver superior service and in-stay experiences to its high-end guests. The idea ...
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Having noticed last week that Starwood was adopting “State Aware” mobile technology to delight members of its Starwood Preferred Guest program with new benefits, I was wondering where else...
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I’ve never aspired to become a lab rat. Over the years I learned that consuming large regular quantities of Diet Coke and Splenda would effectively make me the equivalent of the penned up rodent...
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A couple of years ago, I wrote a post about Atlantic City and its prolonged losing streak—and I’m sorry to report, things aren’t looking a whole lot better today. After a rocky 2009, revenues in...
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A not-so mythical conversation between Ritz Carlton executives: Sr. Exec: You’ve got to be kidding me, we’re launching a points program? Marketing Exec: Yes sir, it’s really going t...
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Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type. Yesterday, as I picked up the USA Today slipped under the door in my N...
Read More →Is that a juice box in the mini bar? The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans. Turns out an ...
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