Entries in the ‘Location based marketing’ Category:

3 Words for Loyalty Marketing in 2012

Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff.
Chris wrote about his [...]

Tags: , , , , , , , , , , , , , , , , , , , , , ,

View Comments

SNAP Enables Loyalty Programs to Get Social

There are two forms of brilliance in business – one displayed by people who invent things we haven’t thought about before (Facebook, Twitter, Foursquare) and those that find a way to incorporate these new communications channels into mainstream business to generate revenue.
In many aspects of social media, we are waiting for the dots to be [...]

Tags: , , , , , , , , , , , , , , , , , , , , ,

View Comments

What’s Next For Groupon?

In a society where people worship athletes and titans of business, rationalizing their transgressions by their success, it’s tough to criticize Groupon without looking foolish.
Groupon is just 2 years old, has around 50 Million subscribers, and an estimated market valuation of $15 Billion. Based on those numbers, criticizing Groupon is like saying Ben Roethlisberger “sucks” [...]

Tags: , , , ,

View Comments

What's Next For Groupon?

In a society where people worship athletes and titans of business, rationalizing their transgressions by their success, it’s tough to criticize Groupon without looking foolish.
Groupon is just 2 years old, has around 50 Million subscribers, and an estimated market valuation of $15 Billion. Based on those numbers, criticizing Groupon is like saying Ben Roethlisberger “sucks” [...]

Tags: , , , ,

View Comments

The Future of Location Based Marketing

If you want to get a sniff of where Location Based Marketing is headed, you have to go where the leaders are and listen. A good friend of Loyalty Truth, Ron Stack attended the Location Based Marketing Summit held recently in New York. Ron is CEO of Zavee.com, a social shopping network based in Boca [...]

Tags: , , , ,

View Comments

Will Bump.com Be the Next Social Media Phenomenon?

Would the owner of a blue Honda Civic please come to the front desk…Your lights are on. It’s situations like these that Bump.com is trying to help resolve more efficiently. Theservice, touted as “AAA meets Foursquare” by founder Michael Thrower, is essentially a social networking tool that links drivers through their automobile’s license plates.
The idea [...]

Tags: , ,

View Comments

Data Security is Biggest Risk for Digital Marketing

After spending two days documenting my recent experiences with location based service Foursquare, I thought it was time for another type of check-in – this time with the threat of data theft in our world and the many ways we are exposed to this important risk.
I’m a JP Morgan Chase customer and suffered through last [...]

Tags: , , , , , , , , , , ,

View Comments

A Day In the Life with Foursquare

A day in the life with Foursquare has been changing, imperceptibly at times, but lately its reached the Malcolm Gladwell point, I mean the Tipping Point.
The difference I’m talking about has less to do with users and is all about merchants. That’s good news and also a partial answer to the one big question hovering [...]

Tags: , , , , , , , , , , , , ,

View Comments

Location Based Loyalty

While I have been robotically checking in all over the place for the past year or so, I’ve asked myself about the game mechanics at Foursquare and why there are 18 locations listed for the Fort Lauderdale airport making it confusing to know just where to check in.
In short, when things get confusing, the fun [...]

Tags: , , , , , ,

View Comments

What To Do About Craigslist?

Just as Labor Day was cranking up in the US this weekend, Craigslist was cranking down on its Adult Services section. The action was the result of pressure applied by a coalition of 17 state’s Attorney Generals, lead by Connecticut Attorney General Richard Blumenthal.
The move by Craigslist wasn’t executed in cheerful compliance as access to [...]

View Comments