Entries in the ‘Location based marketing’ Category:
filed in Consumer 2.0, Gamification, Location based marketing, Loyalty Futures, Measurement & Metrics, Social Loyalty, Social Shopping on Jan.03, 2012
Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff.
Chris wrote about his [...]
Tags: 3 Words, Aimia, Chris Brogan, Consumer 2.0, Customer Strategy Network, Data is the New Oil, Dwolla, Foursquare, game fueled loyalty, Google Wallet, Groupon Rewards, LevelUp, Loyalty Data, Loyalty Marketing, Loyalty Truth, Recommendation Marketing, Referral Marketing, Rupert Duchesne, Social CRM, Social Loyalty, Social Shopping, Square, Zavee.com
filed in Location based marketing, Retail, Social Media on Feb.09, 2011
There are two forms of brilliance in business – one displayed by people who invent things we haven’t thought about before (Facebook, Twitter, Foursquare) and those that find a way to incorporate these new communications channels into mainstream business to generate revenue.
In many aspects of social media, we are waiting for the dots to be [...]
Tags: Consumer 2.0, Customer Engagement, Facebook, Foursquare, Location based marketing, loyalty program, Millennial Marketing, passive check-in, PC America, Recommendation Marketing, Referral Marketing, Rewards programs, SNAP, Social check-in, Social Loyalty, Social Network Appreciation Platform, SXSW, Tasti D-Lite, TopGuest, twitter, Virgin America, Word of Mouth Marketing
filed in Location based marketing, Retail on Feb.02, 2011
In a society where people worship athletes and titans of business, rationalizing their transgressions by their success, it’s tough to criticize Groupon without looking foolish.
Groupon is just 2 years old, has around 50 Million subscribers, and an estimated market valuation of $15 Billion. Based on those numbers, criticizing Groupon is like saying Ben Roethlisberger “sucks” [...]
Tags: customer acquisition, Customer Experience, Customer Loyalty, Groupon, lifecycle marketing
filed in Location based marketing, Retail on Feb.02, 2011
In a society where people worship athletes and titans of business, rationalizing their transgressions by their success, it’s tough to criticize Groupon without looking foolish.
Groupon is just 2 years old, has around 50 Million subscribers, and an estimated market valuation of $15 Billion. Based on those numbers, criticizing Groupon is like saying Ben Roethlisberger “sucks” [...]
Tags: customer acquisition, Customer Experience, Customer Loyalty, Groupon, lifecycle marketing
filed in Conference, Location based marketing on Nov.18, 2010
If you want to get a sniff of where Location Based Marketing is headed, you have to go where the leaders are and listen. A good friend of Loyalty Truth, Ron Stack attended the Location Based Marketing Summit held recently in New York. Ron is CEO of Zavee.com, a social shopping network based in Boca [...]
Tags: Google, Groupon, Location based marketing, The WiseMarketer, Zavee.com
filed in JZMcBride & Assoc, Location based marketing, Social Media on Oct.04, 2010
Would the owner of a blue Honda Civic please come to the front desk…Your lights are on. It’s situations like these that Bump.com is trying to help resolve more efficiently. Theservice, touted as “AAA meets Foursquare” by founder Michael Thrower, is essentially a social networking tool that links drivers through their automobile’s license plates.
The idea [...]
Tags: Bump.com, Facebook, Social Media
filed in Location based marketing, Loyalty Futures, Marketing Technology, Thought Leadership on Sep.23, 2010
After spending two days documenting my recent experiences with location based service Foursquare, I thought it was time for another type of check-in – this time with the threat of data theft in our world and the many ways we are exposed to this important risk.
I’m a JP Morgan Chase customer and suffered through last [...]
Tags: Citi, data security, data theft, digital loyalty cards, enterprise loyalty, Foursquare, holistic loyalty, JP Morgan Chase, Location based marketing, Loyalty programs, PCI compliance, TJ Maxx
filed in Location based marketing, Retail, Social Media on Sep.22, 2010
A day in the life with Foursquare has been changing, imperceptibly at times, but lately its reached the Malcolm Gladwell point, I mean the Tipping Point.
The difference I’m talking about has less to do with users and is all about merchants. That’s good news and also a partial answer to the one big question hovering [...]
Tags: Costa Del Sol, Foursquare, Gowalla, Location based Loyalty, Location based services, Loyalty, Macy's, McDonalds, North Shore Bank, Pepsi, Sicilian Oven, Tasti D-Lite, Tipping Point, Zavee
filed in Location based marketing, Retail on Sep.21, 2010
While I have been robotically checking in all over the place for the past year or so, I’ve asked myself about the game mechanics at Foursquare and why there are 18 locations listed for the Fort Lauderdale airport making it confusing to know just where to check in.
In short, when things get confusing, the fun [...]
Tags: check-in specials, Foursquare, game mechanics, Location based Loyalty, Location based services, Loyalty, Mayor Specials
filed in Commentary, Location based marketing on Sep.06, 2010
Just as Labor Day was cranking up in the US this weekend, Craigslist was cranking down on its Adult Services section. The action was the result of pressure applied by a coalition of 17 state’s Attorney Generals, lead by Connecticut Attorney General Richard Blumenthal.
The move by Craigslist wasn’t executed in cheerful compliance as access to [...]