After over 1,100 check-ins, 39 badges earned, and over 200 friends gathered on Foursquare since 2009, I’m going to walk away for a bit. In a nutshell, my reason for moving on has to do with prod...
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We reported recently on Perka, a company offering a cardless loyalty platform for local merchants. Designed, in their words, to “enable sustainable and highly personal marketing and incentive pr...
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I just finished the book $100 Start-Up by Chris Guillebeau. It’s a smart, inspiring read and a must for anyone thinking about starting a small business. Guillebeau has pulled together a ton of inter...
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Local merchants have consistently sought ways to market themselves more efficiently. In the years leading up to 2005, the most reliable methods continued to be participation in coupon books sent by di...
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The next time you’re out doing your weekend errands, give some thought to what influences how you pay for your purchases. At the moment you probably don’t think much about it at all beyon...
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The talk about loyalty programs and payments has centered on one word – mobile – over the past year or so. There have been some experiments, notably the mobile application helping Soverei...
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I’ve never aspired to become a lab rat. Over the years I learned that consuming large regular quantities of Diet Coke and Splenda would effectively make me the equivalent of the penned up rodent...
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Fresh from South by Southwest, I read a fascinating profile of self-proclaimed Cyborg Anthropologist Amber Case where she outlined a compelling vision for the future of location based marketing. Case ...
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The new model of Social Loyalty is based on incorporating digital communication channels into customer-centric incentive programs. Connecting the dots is just a means to and end, however, as the drivi...
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The more complex the business world becomes, the more often we feel pressure to discover a “silver bullet solution” to a problem. In this case, silver bullet doesn’t mean the answer ...
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