Today was a groundbreaking day for brands that sponsor loyalty and rewards programs.
I woke up this morning and scanned my email. My local coffee shop sent me a free coffee coupon by email and, upon ordering in the store, was able to flash my Android smartphone to the server and cash in my coupon.
Later that [...]

I woke up yesterday with enthusiasm for the day. It was St. Patrick’s day. Whether you have any real “green” in your blood, its a festive day to be sure.
Going though an inbox full of messages, I found an offer from a local coffee shop offering a free coffee with purchase of a breakfast sandwich. [...]

Some people are always pushing the envelope.
Don Peppers is one of those people.
Listening to his closing keynote presentation at the Mega Event 2010, I enjoyed a refreshing set of new ideas and one of the most compelling calls to action for brands wishing to build customer loyalty and improve customer satisfaction.
Peppers talked about building customer [...]

Some people are always pushing the envelope.
Don Peppers is one of those people.
Listening to his closing keynote presentation at the Mega Event 2010, I enjoyed a refreshing set of new ideas and one of the most compelling calls to action for brands wishing to build customer loyalty and improve customer satisfaction.
Peppers talked about building customer [...]

As faithful Loyalty Truth readers know, my recreational drink of choice is beer. But every once in a while, my wife and I will entertain friends over a pitcher of Margaritas on the rocks. (Salt, please.)
Many years ago a friend who knows about these things told me the best tequila for the money was Sauza [...]

Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]

Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type.
Yesterday, as I picked up the USA Today slipped under the door in my NY hotel room, a glossy 8 1/2 x 11 flyer fell in my lap and changed my blogging [...]

Auto insurance is not the most sexy purchase you can make as a consumer. It’s one of those “must have’s” and often its hard to differentiate the pros and cons between major insurers to make a decision.
I’ve admired the advertising creativity from Allstate and Progressive over the past year or so. Dennis Haysbert has put [...]

These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty.
The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered for purchase.  Once [...]

These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty.
The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered for purchase.  Once [...]