On the eve of Valentine’s Day, promotional machines are in high gear as retailers, restaurants, florists, and greeting card makers are hoping to win the maximum payoff from a one day celebration...
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I recently reserved a car online for a pending vacation and without much searching went right to Avis. I have a soft spot for the company having worked as creative lead on the Avis advertising account...
Read More →Today was a groundbreaking day for brands that sponsor loyalty and rewards programs. I woke up this morning and scanned my email. My local coffee shop sent me a free coffee coupon by email and, upon o...
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I woke up yesterday with enthusiasm for the day. It was St. Patrick’s day. Whether you have any real “green” in your blood, its a festive day to be sure. Going though an inbox full o...
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Some people are always pushing the envelope. Don Peppers is one of those people. Listening to his closing keynote presentation at the Mega Event 2010, I enjoyed a refreshing set of new ideas and one o...
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As faithful Loyalty Truth readers know, my recreational drink of choice is beer. But every once in a while, my wife and I will entertain friends over a pitcher of Margaritas on the rocks. (Salt, pleas...
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Evidence of the health of the loyalty marketing business is that my list of subjects to write about grows faster than I can type. Yesterday, as I picked up the USA Today slipped under the door in my N...
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Auto insurance is not the most sexy purchase you can make as a consumer. It’s one of those “must have’s” and often its hard to differentiate the pros and cons between major ins...
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These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty. The irony in the sales pitch is that talk...
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Yesterday was April 1. To my surprise, I received these fantastic offers from three of my favorite loyalty programs. American Airlines AAdvantage sent me an email offering discounts on fares between s...
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