When people are asked about their greatest fears, you might be surprised by the results. In recent polls, I have seen public speaking rank ahead of getting cancer and being stricken by terrorist attac...
Read More →I had two hours to kill in Chicago O’Hare and needed something to drink. Just as I was teetering towards the familiar Starbucks installation, I spotted an inviting alternative across the concour...
Read More →After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency. Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude t...
Read More →Editor’s note: Reading Brian’s post here got the adrenaline flowing. The irony of retail is that the lowest paid associates, also the ones with the highest turnover rate, are the primary i...
Read More →There’s a secret society that I wish to unmask. It’s not as menacing as the Knight’s Templars, but if you are tasked with selling consulting services, marketing technology or loyalty...
Read More →Poor WaMu. They failed as a financial institution, were acquired by Chase, and are now being disrobed of their innovative Occasio branch designs. In my neighborhood, the evidence of Occasio is rapidly...
Read More →History has demonstrated that the appearance of conferences, books and self-proclaimed “experts” on a new topic are leading indicators of an emerging “hot” trend. “Leadin...
Read More →Not only are the airlines missing a significant opportunity to engage their best customers based on data they already possess, they are eroding their value proposition by adding fees to multiple aspec...
Read More →Reading through the Twitter stream today, I saw this tweet from @davesnyder “There are lots of companies and consultants who are willing to lie and manipulate clients just to make an extra buck&...
Read More →Of the many investments that a business can make, one of the most precarious is its corporate brand. Investment in brands run into the millions of dollars and, on the heels of the Ad-Fest known as the...
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