One of the toughest business models from which to create customer loyalty has to be the subscription model. Let’s place a caveat here by noting that there’s nothing wrong with subscription...
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Over the past two years, I’ve attended quite a few conferences, each one having at least one presentation covering Loyalty Marketing. Most presenters found it useful to set the stage, describi...
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I just finished the book $100 Start-Up by Chris Guillebeau. It’s a smart, inspiring read and a must for anyone thinking about starting a small business. Guillebeau has pulled together a ton of inter...
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Apple has created it’s own brand of customer loyalty through product innovation, a creative approach to brick and mortar retailing, and excellent customer service. Over time, Apple has fulfilled...
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Great brands are those that we recognize without the support of a cheery ad or celebrity endorsement. Kellogg’s products have been the staple of so many breakfast tables over the years that the ...
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The long awaited and much rumoured loyalty program from Walgreens is about to launch. Interestingly at this point, it is everyone else that is talking about Balance Rewards, not Walgreens. A quick sca...
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The conversation about Coalition loyalty usually revolves around familiar names, Aeroplan, Airmiles, Nectar. That’s for good reason as these programs have been established for many years and ope...
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The plethora of loyalty and rewards programs we encountered over the past week inspired this mini-series “Why Loyalty”. As a reminder, the question was not about whether the brands we examined ...
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The final stop on our tour to answer the question “Why Loyalty” was an experienced loyalty player and global hotelier, Marriott. Prompting the discussion of Marriott Rewards in this series was the...
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Inspiration for the third installment of Why Loyalty came from Banana Republic. Only a short walk down the mall from the Skechers store discussed in the previous post, we were attracted by signs on th...
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