In the beginning, there were punchcards. Since then, man has created magnetic stripe and bar code cards, smart cards, java rings, and RFID cards. Technology has evolved greatly over the past 25 year...
Read More →Editor’s note: The build versus buy decision is visited often by loyalty program sponsors. Formal market studies by COLLOQUY and others have arrived at the conclusion that “internal IT&#...
Read More →Whether you love technology or struggle to keep up with it, you have to admire how new developments push our limits. The limits I’m talking about are our imagination, our time, and our comfort z...
Read More →Between the two political parties, the Democrats win the propeller-head award. In addition to their sophisticated use of social media to build a volunteer army and raise funds, they distributed a comm...
Read More →Al Gore may have “invented” the internet, but it wasn’t until the 2008 Presidential campaign that both Republicans and Democrats decided to logon in earnest. In a previous post, I covered John ...
Read More →The consummation of loyalty love is found in the passion of redemption. Too bad that I have heard from far too many people that as hard as they try, they can’t reach this pinnacle of loyalty emotion...
Read More →Grocers have almost universally equated customer loyalty programs with discount shopping clubs. Most of us have the evidence on our key chain, with the slim plastic card carrying a bar code residing n...
Read More →Building a reliable database is fundamental to successfully executing any form of customer centric or loyalty marketing campaign. List rental is a historically reliable method of acquiring names used ...
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