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Entries in the ‘Payment Technology’ Category:

Democrats use RFID Go-Tag for cashless payment at the convention

filed in Communications, Customer Experience, Payment Technology on Nov.10, 2008

Between the two political parties, the Democrats win the propeller-head award. In addition to their sophisticated use of social media to build a volunteer army and raise funds, they distributed a commemorative badge at their August convention that doubled as a prepaid card.

Using an RFID based technology known as GO-Tag and marketed by First Data [...]

Tags: Business Week, CardTech SecurTech, Chris Hughes, First Data Corp., Generation Y, Go-Tag, Linda Gridley, Millennials, RFID, Sun Microsystems

Democrats sharpen social media skills to build loyalty (and win an election)

filed in Customer Experience, Payment Technology on Nov.10, 2008

Al Gore may have “invented” the internet, but it wasn’t until the 2008 Presidential campaign that both Republicans and Democrats decided to logon in earnest.

In a previous post, I covered John McCain’s “Spread the Word” incentive program, designed to award points to volunteers for a variety of activities. Barack Obama isn’t giving away points or [...]

Tags: Chris Hughes, Facebook, Generation Y, Millennial, Millennial Generation, Obama

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Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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