In a recent DM News article titled “Big Data Must Create Big Experiences”, direct marketing vet Ernan Roman pointed out that for all the data that’s apparently being collected, marketers don’t...
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It was widely reported last week that Starbucks will extend its My Starbucks Rewards loyalty program to award Stars to members purchasing their coffee in the grocery aisle. A good synopsis of the anno...
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Participating in the 2013 Chief Marketing Office Leadership Forum this week in New York, I presented an overview of Loyalty Marketing trends for 2013, together with the framework of Contextual Loyalt...
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Editors Note: Today’s author is Richard Boire, the Founder of Boire Filler Group, an experienced provider of data analytics and predictive modeling in the Canadian market. With discussions abo...
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Editors Note: Today’s author is Richard Boire, the Founder of Boire Filler Group, a tenured provider of data analytics and predictive modeling in the Canadian market. Hanifin Loyalty has partner...
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Big Data is everywhere. Size must matter because I’ve been reading and hearing about Big Data from all corners of the business world. Big Data has become a hot conference property and, like macr...
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I like to joke with clients that a strategy recommendation without a foundation in customer data is not much more than a “best guess”. Even though recommendations might be highly educated...
Read More →Boarding a flight to Los Angeles today, I went old school and bought a newspaper. As I settled into my seat I noticed I was the only person within sight that held this form of communication in my hand...
Read More →Thanks to the persistent voice of Rupert Duchesne, Group Chief Executive of Aimia, most loyalty marketers have been exposed to the idea that Data is the New Oil. With loyalty programs saturating the m...
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Ever since European Consumer Commissioner Meglena Kuneva made the assertion that “Data is the New Oil” during a conference in 2009, the marketing world has been paying increasing attenti...
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