It was widely reported last week that Starbucks will extend its My Starbucks Rewards loyalty program to award Stars to members purchasing their coffee in the grocery aisle. A good synopsis of the anno...
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Participating in the 2013 Chief Marketing Office Leadership Forum this week in New York, I presented an overview of Loyalty Marketing trends for 2013, together with the framework of Contextual Loyalt...
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Editors Note: Today’s author is Richard Boire, the Founder of Boire Filler Group, an experienced provider of data analytics and predictive modeling in the Canadian market. With discussions abo...
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Editors Note: Today’s author is Richard Boire, the Founder of Boire Filler Group, a tenured provider of data analytics and predictive modeling in the Canadian market. Hanifin Loyalty has partner...
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Big Data is everywhere. Size must matter because I’ve been reading and hearing about Big Data from all corners of the business world. Big Data has become a hot conference property and, like macr...
Read More →Thanks to the persistent voice of Rupert Duchesne, Group Chief Executive of Aimia, most loyalty marketers have been exposed to the idea that Data is the New Oil. With loyalty programs saturating the m...
Read More →When I sat down to write about managing the financial liability generated by customer loyalty programs, I naively thought it was suitable for a post to Loyalty Truth. In terms of subject matter, it is...
Read More →For every person who chirps that Loyalty programs don’t work, I respond by pointing out the unrealized opportunities with existing programs in the market. Recent COLLOQUY research reported that ...
Read More →Ever since man has been on earth, we’ve been running. In the beginning, our motivation was the need for food, shelter, and survival. By the mid-twentieth century, pursuit of fitness through sweaty a...
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