Of all the email that fills my box during the Christmas season, a survey will always get my attention. In a research project conducted by Hanifin Loyalty in 2009, we found that across 22 rewards progr...
Read More →One of the blogs I enjoy reading is written by Chris Brogan. He’s got some interesting takes on social media and a huge following. Today he stepped in the Loyalty Marketing sandbox with his post...
Read More →Deregulation of the US airline industry in 1978 was intended to create a competitive environment that would benefit the flying public and bring profitability to the airlines. With a number of bull and...
Read More →Ever since man has been on earth, we’ve been running. In the beginning, our motivation was the need for food, shelter, and survival. By the mid-twentieth century, pursuit of fitness through sweaty a...
Read More →That’s the cry heard from an increasing number of frequent flyers today. When primary research is commissioned to help diagnose the complaint, it may be surprising to learn that the same program fea...
Read More →Building a reliable database is fundamental to successfully executing any form of customer centric or loyalty marketing campaign. List rental is a historically reliable method of acquiring names used ...
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