Of all the email that fills my box during the Christmas season, a survey will always get my attention. In a research project conducted by Hanifin Loyalty in 2009, we found that across 22 rewards progr...
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The loyalty supplier business is full of contrasts. Go-to-market strategies, and business models cover the spectrum. Looking East to West across the range of choice for brands operating traditional po...
Read More →Important or Ignored? Actually, I’m just scratching the surface, but pose a few questions to improve frequent flyer programs and make airline travel a bit more bearable for the masses. Wha...
Read More →Even though I come from the creative side of the business, I’m a big fan of customer data. There’s no better way to build a relationship than using data to personalize communications according to ...
Read More →One of the blogs I enjoy reading is written by Chris Brogan. He’s got some interesting takes on social media and a huge following. Today he stepped in the Loyalty Marketing sandbox with his pos...
Read More →Have you ever had a retail experience that starts with a bang and ends with a thud? That’s what happened to me recently at Wachovia Bank, and I share it as it illustrates a core practice of Cust...
Read More →“P” as in Profitability, that is. Part of the challenge in playing the Loyalty Marketing game is that we, as strategists and solutions providers, tend to confuse the issue for our clients ...
Read More →What’s Your Plan? Contributed by Mike Capizzi Economic tidal waves cause disruptive things to happen along the loyalty marketing shoreline. Whether tsunami or riptide in magnitude, the resulti...
Read More →When I sat down to write about managing the financial liability generated by customer loyalty programs, I naively thought it was suitable for a post to Loyalty Truth. In terms of subject matter, it is...
Read More →Editor’s Note: Mike Capizzi is Managing Director of Marketing Strategists, LLC, an independent consulting practice which focuses on best customer marketing. Often called the “Loyalty Evangelis...
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