Entries in the ‘Millennial Marketing’ Category:

New Social Media Sites Make Breaking Up Not So Hard To Do

Relationships are challenging. But navigating relationships in the new era of social media brings with it a whole new set of challenges (and now a whole new host of web sites.)
In the past few days, I’ve had two friends change their relationship status on Facebook to announce a new relationship that has been going on [...]

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Winds of Change for Loyalty Marketing

Amazon announced it is selling more Kindle books than hardcovers, the US Postal Service is in jeopardy, and Continental Airlines will begin allowing travelers to scan themselves on board flights. As change marches on, what other familiar aspects of our lives will join the milk-man in a mythical global retirement home?
Keep an eye on traditional [...]

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Is it time for “Black Friday” to Go Dark?

Black Cats, Black Magic, and Black Friday … sounds like a threesome to avoid.
But untold millions will be lining up the day after Thanksgiving in the wee hours of the morning with steely-eyed focus and adrenaline pumping – all with the almighty bargain in mind.
Maybe it’s a gender thing, but while you might find me [...]

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Financial Literacy: An Opportunity for Bank Marketers

Two forces are at work in the financial services industry today that place banker marketers at an interesting crossroads.
The first phenomena is a new wave of regulatory pressure on banks and credit card issuers specifically targeted at credit cards. This has occured as a reaction to the tough economy endured in the US leading Congress [...]

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The Ford Fiesta Movement. Take 2.

Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you may recall, the Ford motor company gave new Fiesta automobiles to 100 social media-savvy drivers for six months—hoping they would post videos and blog about the Fiesta, to build some buzz around the car’s early-2010 launch.
I really hadn’t heard much [...]

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Millennial Marketing – “You’ll Get Nothing and Like It!”

Editor’s note: I was fortunate to moderate a panel at  Loyalty Expo 2009 this week titled Building Engagement with Millennials. The panelists were rich in expertise engaging and building brand with Generation Y as well as using email and social media as tools for communications. Bjorn Larsen Founder & CEO Edhance,  Atle Skalleberg VP Marketing [...]

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Ford Fiesta Movement & 100 Agents of Change

Have you heard about the Ford Fiesta Movement? It may sound like a grass roots Buy American campaign, but it’s really a pretty ingenious ploy by the Ford Motor Company to generate some buzz around the stateside launch of the European Ford Fiesta model.
It seems that Ford has signed up 100 “agents” who have been [...]

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A Major League approach to Social Media Strategy

If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playing Halo, World of Warcraft, or tinkering with their MySpace page. Since adolescents revel in the opportunity to point out hypocrisy in their adult family members, [...]

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Tom Rapsas joins Loyalty Truth as Contributing Author

My  philosophy about personal development is simple: never stop learning, remain teachable, read lots (kindle, LCD, or paper) and network with people who know something you don’t. I am also a disciplined goal-setter which serves as a compass for the activities just mentioned. This might not be enough to compete with Tony Robbins for self-help [...]

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Brand Loyalty Dilemma with Generation Y

The population group born between 1977 and 1996 known as Generation Y or “Millennials” is roughly 80 Million strong and represents almost 25% of the US population. Nearly equal in size to the Boomers, the segment is 50% larger than Generation X and is the most ethnically and racially diverse generation in US history.
Understanding Millennials [...]

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