Yesterday, we wrote about the Facebook IPO and how the offering was putting relationships at the center of the business world. The implications for marketers and how social loyalty evolves are significant.
The “Like” has become the “identifying word of an entire generation” and big brands are shifting their attitudes and budgets from traditional media to [...]

Facebook has filed for an initial public offering hoping to raise in the neighborhood of $10 Billion. The IPO would value the social network between $75 – 100 Billion. In US stock market history, this puts the launch ahead of Google in size, with only Visa, General Motors, and ATT Wireless coming out with larger [...]

2011 began as a year with loads of promise for Loyalty Marketing. Top of mind for most program managers was the need to add value for members while keeping costs under control, and to better manage the financial liability associated with unredeemed points and miles.
Purchase behaviors exhibited by the Millennial generation were being adopted by [...]

At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, but we also pride ourselves in being good listeners. We listen to clients and we listen to customers. Like the old saw said “God gave us one mouth and two ears for a reason”. Maybe they should be used in [...]

I’ve been studying the Millennials for the past 5 years to see what makes them tick. My selfish motive is to better understand the Millennials in my own family, but apart from that, I am fascinated with how their perspective on and love for technology will change the way marketers construct loyalty marketing value propositions.
At [...]

Loyalty Truth was treated with a big shout-out from Barry Kirk at Loyalty Expo in Orlando this week. Barry works with Maritz and has been quietly leading the way into the field of game theory and how “gamification” can be incorporated into customer strategies to increase engagement and build enduring brand loyalty.
I have great respect [...]

Breakage is the classic crutch of loyalty marketing financial models. As I mentioned here in a recent post, attitudes towards breakage are changing, both from perspective of the loyalty supplier community and consumers.
Brands aren’t missing the boat on breakage, in fact recent moves by Delta Airlines and Points.com over the past two weeks signal additional [...]

Social shopping is one of the new terms being circulated today among business people and consumers. Shopping has always been a social activity, so the name doesn’t define anything that we don’t understand intuitively.
Not so long ago, the term might have conjured up images of two friends going to the mall together, discussing stores, brands [...]

What do Marketers and Rodney Dangerfield have in common? Neither gets respect and each has resorted to self deprecating humor to deflect criticism – or to make a point.
The Marketer’s dilemma is that developing effective marketing strategy is not as easy as it appears. Sometimes, an awful lot of work is poured in to validating [...]

Relationships are challenging. But navigating relationships in the new era of social media brings with it a whole new set of challenges (and now a whole new host of web sites.)
In the past few days, I’ve had two friends change their relationship status on Facebook to announce a new relationship that has been going on [...]