As the league of digital loyalty players expands almost weekly, it can be a challenge to stay on top of all the emerging competitors. My solution to stay out front is to go straight to the source, and...
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I’ve had some interesting discussions of late about the effectiveness of loyalty programs. A recent post on LoyaltyTruth sparked a discussion on RetailWire regarding the efficacy of loyalty prog...
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After over 1,100 check-ins, 39 badges earned, and over 200 friends gathered on Foursquare since 2009, I’m going to walk away for a bit. In a nutshell, my reason for moving on has to do with prod...
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Like the first sneeze that hints a cold might be coming on, I’ve been noticing “symptoms” of a tougher marketing environment. Each symptom was evidenced by a person close to me eithe...
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The next time you’re out doing your weekend errands, give some thought to what influences how you pay for your purchases. At the moment you probably don’t think much about it at all beyon...
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Back when books in the library were catalogued on 3X5 index cards or when cell phones only allowed you to make and receive calls, medical records were stored mostly on sheets of paper in large rolling...
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There’s a quirky online e-tailer named Fab that’s taking a unique approach to building their customer base. They’re relying almost solely on word-of-mouth through social media, including Twitter...
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Five years ago, I gave a presentation about Millennial Marketing at Loyalty Expo, the industry mecca for Loyalty Marketing professionals. Today, I read several articles that popped up in my Google Ale...
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With all the excitement over the Facebook IPO, there has been talk about where the next social network of importance will come from. Chris Brogan made a point in this post that not everyone wants to b...
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Yesterday, we wrote about the Facebook IPO and how the offering was putting relationships at the center of the business world. The implications for marketers and how social loyalty evolves are signifi...
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