What do Marketers and Rodney Dangerfield have in common? Neither gets respect and each has resorted to self deprecating humor to deflect criticism – or to make a point. The Marketer’s dile...
Read More →
Relationships are challenging. But navigating relationships in the new era of social media brings with it a whole new set of challenges (and now a whole new host of web sites.) In the past few days, I...
Read More →
Amazon announced it is selling more Kindle books than hardcovers, the US Postal Service is in jeopardy, and Continental Airlines will begin allowing travelers to scan themselves on board flights. As c...
Read More →Black Cats, Black Magic, and Black Friday … sounds like a threesome to avoid. But untold millions will be lining up the day after Thanksgiving in the wee hours of the morning with steely-eyed fo...
Read More →Two forces are at work in the financial services industry today that place banker marketers at an interesting crossroads. The first phenomena is a new wave of regulatory pressure on banks and credit ...
Read More →Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you may recall, the Ford motor company gave new Fiesta automobiles to 100 social media-savvy drivers for six months—h...
Read More →Editor’s note: I was fortunate to moderate a panel at Loyalty Expo 2009 this week titled Building Engagement with Millennials. The panelists were rich in expertise engaging and building brand ...
Read More →Have you heard about the Ford Fiesta Movement? It may sound like a grass roots Buy American campaign, but it’s really a pretty ingenious ploy by the Ford Motor Company to generate some buzz around t...
Read More →If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playi...
Read More →My philosophy about personal development is simple: never stop learning, remain teachable, read lots (kindle, LCD, or paper) and network with people who know something you don’t. I am also a d...
Read More →
