As news about the launch of a new loyalty program from Walgreens, Balance Rewards, trickled into the press, we shared a few observations about the program in this post. We speculated about the impact ...
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Back when books in the library were catalogued on 3X5 index cards or when cell phones only allowed you to make and receive calls, medical records were stored mostly on sheets of paper in large rolling...
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One of the primary reasons for a company to be on social media is to build relationships and engage customers in a dialogue. So why are a lot of big-time pharmaceutical companies about to walk away fr...
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