When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currency based because that’s what they are selling.
I can hear the groans now, but don’t worry. I’m an advocate of data-driven marketing strategies that are [...]

I’m a former Borders customer and past member of the now defunct company’s Rewards Perks program. While I freely admit to moving a lot of my business to Amazon over the years, I was sorry to see Borders go.
Maybe it’s nostalgia, but every once in a while I like to walk [...]

At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, but we also pride ourselves in being good listeners. We listen to clients and we listen to customers. Like the old saw said “God gave us one mouth and two ears for a reason”. Maybe they should be used in [...]

I’ve been studying the Millennials for the past 5 years to see what makes them tick. My selfish motive is to better understand the Millennials in my own family, but apart from that, I am fascinated with how their perspective on and love for technology will change the way marketers construct loyalty marketing value propositions.
At [...]

Sometimes you work really hard for a small break. Other times serendipity shows its face and good things fall into your lap.
I’ve been lucky over the past month. First, I had the opportunity to interview Rob Markey, co-author with Fred Reichheld of The Ultimate Question 2.0, an update of the first version of the book [...]

Disappointing economic results were reported this week, with retail sales stagnating in August due to less than robust job growth and consumer confidence that continues to waiver. The U.S. Census Bureau reported that median income figures, adjusted for inflation, have declined 2.3% since 2009.
In related news, a report from the Conference Board on World Income [...]

Carrabba’s Italian Grill stands apart from many of its chain restaurant competitors. Sure, the food is freshly prepared, the wood-burning grill adds ambiance to the setting, and the service is excellent, but I was thinking about their approach to building customer loyalty.
Looking at several national competitors in quick-serve (QSR) and white-table restaurant chains, I found [...]

Aeropostale, Inc. is a specialty retailer fighting for the attention of a client base exhibiting limited or no attention span. I’m not mean, just the father of three children, so let’s just say that I’m experienced.
No matter how you describe it, today’s consumers are distracted and its not easy to engage them for long. That’s [...]

The three key trends identified by Parissa Behnia while attending the Customer Relationship Management Conference (CRMC) on behalf of Hanifin Loyalty LLC include the following.

The Promise of Customer Data: Collecting and accessing customer data isn’t just for marketing purposes anymore – it serves to inform the structure and strategy of the overall business
Have the [...]

The three key trends identified by Parissa Behnia while attending the Customer Relationship Management Conference (CRMC) on behalf of Hanifin Loyalty LLC are listed below. We share more about Trend #2 today.

The Promise of Customer Data: Collecting and accessing customer data isn’t just for marketing purposes anymore – it serves to inform [...]