Gift cards have become the de-facto standard for gift giving in North America. I don’t need a lengthy research report to support the claim. This time I’m relying on my visceral instincts. ...
Read More →
On the eve of Valentine’s Day, promotional machines are in high gear as retailers, restaurants, florists, and greeting card makers are hoping to win the maximum payoff from a one day celebration...
Read More →
The challenges of creating customer loyalty in the restaurant business – especially the quick serve sector – are many. Businesses with high frequency visit environments lend themselves to ...
Read More →
American Airlines unveiled its new brand image yesterday. If there was ever a better example of why people say “don’t judge a book by its cover”, I would have to look hard to find i...
Read More →
Showrooming is a hot topic these days. In a 2012 white paper I co-authored with Rick Ferguson, VP Knowledge Development AIMIA, we defined the term this way: Showrooming is the activity “in whic...
Read More →
Consumers have it all their way this time of year. The annual rite-of-shopping-passage the day after Thanksgiving was given the name Black Friday some years ago, and as online shopping became mainstre...
Read More →
Local merchants have consistently sought ways to market themselves more efficiently. In the years leading up to 2005, the most reliable methods continued to be participation in coupon books sent by di...
Read More →
As news about the launch of a new loyalty program from Walgreens, Balance Rewards, trickled into the press, we shared a few observations about the program in this post. We speculated about the impact ...
Read More →
While visiting family in Nashville I had the opportunity to stop by a shop I have been interested in ever since my sister sent me a video clip from the shop’s website. Imogene + Willie have a tr...
Read More →
Belly is one of the fastest growing loyalty solutions for local merchants. Offering an escape path from paper punch cards, Belly places an iPad on the merchant’s counter as an interface to its s...
Read More →
