Entries in the ‘Online’ Category:
filed in Measurement & Metrics, Online, Retail on Oct.19, 2009
Even though I come from the creative side of the business, I’m a big fan of customer data.
There’s no better way to build a relationship than using data to personalize communications according to a customer’s past buying habits. Amazon, of course, does a great job of this. So does iTunes. But is there such a [...]
Tags: Amazon, data privacy, Hall & Oates, iTunes, personalize communications, Social Distortion, StubHub, StubHub.com, TicketsNow
filed in Case Study, Communications, Online, Retail on Jul.06, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nashbar, Case Study, email marketing, Loyalty Marketing, Performance Bike, Stephanie Scuderi
filed in Case Study, Communications, Contributing Authors, Online, Retail, Tom Rapsas on Jun.02, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nasbar, email marketing, Online retail, Performance Bike, Tom Rapsas
filed in Case Study, Communications, Online, Retail on Jun.01, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nashbar, email marketing, Michael Della Penna, Online retail, Participatory Marketing, Performance Bike
filed in Communications, Contributing Authors, Customer Experience, Online, Retail, Tom Rapsas on May.29, 2009
Can a little magic help Borders?
I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members.
I first discovered Borders via their bricks-and-mortar stores in the early 90’s and still [...]
Tags: Borders Rewards, email marketing strategy, Magic Shelf, rewards program, Tom Rapsas
filed in Case Study, Communications, Online, Retail on May.21, 2009
Retailers face an increasingly difficult challenge to be successful. Not only do they have to outwit competitors with clever merchandising, creative store layout, and careful inventory management – they also have to understand how to best communicate their promotional offers to customers.
The last challenge can be perplexing as not all retailers use the same merchandising [...]
Tags: Aiti Solutions, Bike Nashbar, Case Study, Cycling gear, Cycling supplies, Online retail, Performance Bike, SuiteDialog, The PMN
filed in Banking & Cards, Brand, Millennial Marketing, Online on Dec.16, 2008
The economic power of Generation Y has registered on the radar of several major banks around the US.
Over the past decade, lifecycle value chain analysis has given birth to numerous product bundling strategies by retail bankers. However, well conceived plans disconnect from results when the willingness to execute is lacking. For the most part, I [...]
Tags: Bank Marketing, Bank of America, Loyalty Marketing, Millennial Generation, Millennial Marketing, Millennials, PNC Bank, Retail Bank Marketing, Wells Fargo
filed in Millennial Marketing, Online, Retail on Dec.05, 2008
In my previous post I referenced the courage to step up to the starting line to uncover the secrets of Millennial Marketing. In marketing speak this means test, evaluate, adjust and test again. Patience pays, and a willingness to fail a few times will surely pay off by learning how to reach the coveted Millennial [...]
Tags: Banana Republic, Generation Y, Loyalty Marketing, Millennial Marketing, Millennials
filed in Customer Experience, Loyalty Asterisk™, Online, Retail on Sep.21, 2008
Some days things just come together. I woke up remembering that it was my Mom’s birthday this week and received a serendipitous email from 1-800-Flowers offering me a special deal.
My eye was instantly drawn to “Free shipping and No Service Charges” as I clicked through to order some roses. After spending time looking for the [...]
Tags: 1-800-Flowers, Loyalty Asterisk™, marketing strategy