Entries in the ‘Online’ Category:
filed in Brand, Online, Retail, Social Loyalty on Jan.26, 2012
When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currency based because that’s what they are selling.
I can hear the groans now, but don’t worry. I’m an advocate of data-driven marketing strategies that are [...]
Tags: Culture Book, Customer Engagement, Customer Loyalty, delivering happiness, Jenn Lim, Online retail, shoe retailer, Tony Hsieh, Zappos
filed in Online, Retail on Apr.22, 2011
Anytime we review a loyalty or rewards program for our readers, we use the available facts as assumptions in a model that estimates the effectiveness of the program.
Because all customers are not the same, we normally create a customer profile based on spending patterns and objectives and project the earning velocity for those segments. As [...]
Tags: Airmiles, Freeconference.com, Frequent Flyer miles, Loyalty programs, loyalty rewards program, Rewards programs
filed in Airline, Online, Retail on Mar.02, 2011
Every day I play on the seesaw.
It seems like I have one call with a person who expresses doubt about the efficacy of traditionally structured loyalty programs, and then turn around and inadvertently encounter a new program to add to my growing list that I have catalogued and reviewed.
Every seesaw has a balance point.
In this [...]
Tags: Airmiles, Freeconference.com, Frequent Flyer miles, Loyalty programs, loyalty rewards program, Rewards programs
filed in Measurement & Metrics, Online, Retail on Oct.19, 2009
Even though I come from the creative side of the business, I’m a big fan of customer data.
There’s no better way to build a relationship than using data to personalize communications according to a customer’s past buying habits. Amazon, of course, does a great job of this. So does iTunes. But is there such a [...]
Tags: Amazon, data privacy, Hall & Oates, iTunes, personalize communications, Social Distortion, StubHub, StubHub.com, TicketsNow
filed in Case Study, Communications, Online, Retail on Jul.06, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nashbar, Case Study, email marketing, Loyalty Marketing, Performance Bike, Stephanie Scuderi
filed in Case Study, Communications, Contributing Authors, Online, Retail, Tom Rapsas on Jun.02, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nasbar, email marketing, Online retail, Performance Bike, Tom Rapsas
filed in Case Study, Communications, Online, Retail on Jun.01, 2009
We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]
Tags: Bike Nashbar, email marketing, Michael Della Penna, Online retail, Participatory Marketing, Performance Bike
filed in Communications, Contributing Authors, Customer Experience, Online, Retail, Tom Rapsas on May.29, 2009
Can a little magic help Borders?
I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members.
I first discovered Borders via their bricks-and-mortar stores in the early 90’s and still [...]
Tags: Borders Rewards, email marketing strategy, Magic Shelf, rewards program, Tom Rapsas
filed in Communications, Contributing Authors, Customer Experience, Online, Retail, Tom Rapsas on May.29, 2009
Can a little magic help Borders?
I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members.
I first discovered Borders via their bricks-and-mortar stores in the early 90’s and still [...]
Tags: Borders Rewards, email marketing strategy, Magic Shelf, rewards program, Tom Rapsas
filed in Case Study, Communications, Online, Retail on May.21, 2009
Retailers face an increasingly difficult challenge to be successful. Not only do they have to outwit competitors with clever merchandising, creative store layout, and careful inventory management – they also have to understand how to best communicate their promotional offers to customers.
The last challenge can be perplexing as not all retailers use the same merchandising [...]
Tags: Aiti Solutions, Bike Nashbar, Case Study, Cycling gear, Cycling supplies, Online retail, Performance Bike, SuiteDialog, The PMN