Amazon Prime has received high praise from many analysts and industry observers. One Businessweek article singled out the program by saying ”Amazon Prime may be the most ingenious and effectiv...
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About once a week, I’ll go into my Google e-mail account and check out my Spam folder. There, I’ll usually find e-mails from a few retailers who, even though I’ve opted to receive e-mails from t...
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When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currenc...
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Anytime we review a loyalty or rewards program for our readers, we use the available facts as assumptions in a model that estimates the effectiveness of the program. Because all customers are not the ...
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Every day I play on the seesaw. It seems like I have one call with a person who expresses doubt about the efficacy of traditionally structured loyalty programs, and then turn around and inadvertently...
Read More →Even though I come from the creative side of the business, I’m a big fan of customer data. There’s no better way to build a relationship than using data to personalize communications according to ...
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We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto adva...
Read More →We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto adva...
Read More →We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto adva...
Read More →Can a little magic help Borders? I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 per...
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