Amazon Prime has received high praise from many analysts and industry observers. One Businessweek article singled out the program by saying ”Amazon Prime may be the most ingenious and effectiv...
Read More →About once a week, I’ll go into my Google e-mail account and check out my Spam folder. There, I’ll usually find e-mails from a few retailers who, even though I’ve opted to receive e-mails from t...
Read More →When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currenc...
Read More →Anytime we review a loyalty or rewards program for our readers, we use the available facts as assumptions in a model that estimates the effectiveness of the program. Because all customers are not the ...
Read More →Every day I play on the seesaw. It seems like I have one call with a person who expresses doubt about the efficacy of traditionally structured loyalty programs, and then turn around and inadvertently...
Read More →Even though I come from the creative side of the business, I’m a big fan of customer data. There’s no better way to build a relationship than using data to personalize communications according to ...
Read More →We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto adva...
Read More →We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto adva...
Read More →We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto adva...
Read More →Can a little magic help Borders? I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 per...
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