The economic power of Generation Y has registered on the radar of several major banks around the US. Over the past decade, lifecycle value chain analysis has given birth to numerous product bundling s...
Read More →In my previous post I referenced the courage to step up to the starting line to uncover the secrets of Millennial Marketing. In marketing speak this means test, evaluate, adjust and test again. Patien...
Read More →Some days things just come together. I woke up remembering that it was my Mom’s birthday this week and received a serendipitous email from 1-800-Flowers offering me a special deal. My eye was instan...
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