Establishing your brand as having credible interest in social causes seems to be a natural building block to creating customer loyalty. The 2012 edition of Nielsen’s Global Socially Conscious Co...
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When I started my work studying Millennial Marketing back in 2005, it wasn’t the only interesting subject on the table. It seemed that nearly every conference I attended had a session on “Marketin...
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There have been a growing number of eat-for-free days sponsored by fast food restaurant chains in the US. The complimentary pig-out days have been tried by multiple chains including Dennys and IHOP...
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If you aren’t convinced of the depths of our individuality as human beings, then stop texting at the next red light and have a look at the bumper stickers on the cars ahead of you. I did just th...
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