You know you’re ahead of the game when the things you included in strategy recommendations two years ago begin to take shape in the marketplace. While I can’t take credit for either of the mobile applications associated with Sovereign Bank Cash Rewards or AirMiles, I can say we’ve been talking about enabling loyalty program members to [...]

The more complex the business world becomes, the more often we feel pressure to discover a “silver bullet solution” to a problem. In this case, silver bullet doesn’t mean the answer is perfect and invincible, it suggests one that provides quick and easy answers, if not the optimal and well thought out option.
Location based marketing [...]

With all the excitement over the Facebook IPO, there has been talk about where the next social network of importance will come from. Chris Brogan made a point in this post that not everyone wants to be part of a social number numbering over 500Million people.
Just like simplifying might be a good keyword for 2012, [...]

Yesterday, we wrote about the Facebook IPO and how the offering was putting relationships at the center of the business world. The implications for marketers and how social loyalty evolves are significant.
The “Like” has become the “identifying word of an entire generation” and big brands are shifting their attitudes and budgets from traditional media to [...]

Facebook has filed for an initial public offering hoping to raise in the neighborhood of $10 Billion. The IPO would value the social network between $75 – 100 Billion. In US stock market history, this puts the launch ahead of Google in size, with only Visa, General Motors, and ATT Wireless coming out with larger [...]

When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currency based because that’s what they are selling.
I can hear the groans now, but don’t worry. I’m an advocate of data-driven marketing strategies that are [...]

PricewaterhouseCoopers LLP published a paper “The New Digital Tipping Point” in late 2011. The report can be found here, and a blog post written by Chris Skinner providing insight to the post is worth a read. Many thanks to trusted colleague Richard Sanders to alerting me to this study.
PwC based the research on interviews with [...]

The past few years we’ve seen somewhat of Cambrian explosion of products and services designed to help consumers burn their loyalty rewards.  Colloquy has studied the issue and found that around 1/3rd of all earned loyalty awards go unredeemed.  Clearly there is a market for helping consumers get the most from their loyalty earnings.
Continuing our [...]

I was privileged to hear Seth Godin speak this week. Let’s face it, there are many high priced keynote speakers around, and I have listened to several who give an entertaining 45 minute talk, generate a few laughs, but leave me with nothing to take back to the office.
Seth Godin was not one of these. [...]

Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff.
Chris wrote about his [...]