You know you’re ahead of the game when the things you included in strategy recommendations two years ago begin to take shape in the marketplace. While I can’t take credit for either of the...
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The more complex the business world becomes, the more often we feel pressure to discover a “silver bullet solution” to a problem. In this case, silver bullet doesn’t mean the answer ...
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With all the excitement over the Facebook IPO, there has been talk about where the next social network of importance will come from. Chris Brogan made a point in this post that not everyone wants to b...
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Yesterday, we wrote about the Facebook IPO and how the offering was putting relationships at the center of the business world. The implications for marketers and how social loyalty evolves are signifi...
Read More →Facebook has filed for an initial public offering hoping to raise in the neighborhood of $10 Billion. The IPO would value the social network between $75 – 100 Billion. In US stock market history, th...
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When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currenc...
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PricewaterhouseCoopers LLP published a paper “The New Digital Tipping Point” in late 2011. The report can be found here, and a blog post written by Chris Skinner providing insight to the p...
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The past few years we’ve seen somewhat of Cambrian explosion of products and services designed to help consumers burn their loyalty rewards. Colloquy has studied the issue and found that around 1/...
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I was privileged to hear Seth Godin speak this week. Let’s face it, there are many high priced keynote speakers around, and I have listened to several who give an entertaining 45 minute talk, ge...
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Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship wit...
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