Behind every instance of a Debit Card Rewards program is something called a registered card model. The type of Debit Card rewards I am thinking about offers consumers a network of merchants where they...
Read More →
There’s a quirky online e-tailer named Fab that’s taking a unique approach to building their customer base. They’re relying almost solely on word-of-mouth through social media, including Twitter...
Read More →
Local merchants, the small to medium businesses that represent the core of the US economy, have never been more empowered to market smartly. At least that’s what “we” have been telli...
Read More →
The more complex the business world becomes, the more often we feel pressure to discover a “silver bullet solution” to a problem. In this case, silver bullet doesn’t mean the answer ...
Read More →
Coming up with brilliant product development and loyalty marketing strategy is the foundation for business success but diligent pursuit of flawless execution makes an idea come to life. Just the other...
Read More →
Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship wit...
Read More →
2011 began as a year with loads of promise for Loyalty Marketing. Top of mind for most program managers was the need to add value for members while keeping costs under control, and to better manage th...
Read More →
Whether transferring funds to a close friend or family member or remitting payment on a business invoice, we’ve all got to deal with the issues of money transfer. Payments are central to our liv...
Read More →
