Auto insurance is not the most sexy purchase you can make as a consumer. It’s one of those “must have’s” and often its hard to differentiate the pros and cons between major insurers to make a decision.
I’ve admired the advertising creativity from Allstate and Progressive over the past year or so. Dennis Haysbert has put [...]

Amazon announced it is selling more Kindle books than hardcovers, the US Postal Service is in jeopardy, and Continental Airlines will begin allowing travelers to scan themselves on board flights. As change marches on, what other familiar aspects of our lives will join the milk-man in a mythical global retirement home?
Keep an eye on traditional [...]

Suppose you had a business whose sales had dropped 13% over the past year, continuing a multi-year sales decline. You’d probably look for ways to run your business more efficiently by cutting expenses. You might even consider reducing your prices to attract more business.
Well if you’re the United States Postal Service (USPS), you have a [...]

I’m honored to have made strong alliances with respected people in my industry. Though I wouldn’t turn down sensible sponsorship, each of the icons on the right hand panel of the Loyalty Truth are there through mutual agreement, not due to an advertising deal.
Once in a while, one of my strategic partners gives me time [...]

Frequent Flyer Miles, American Express Membership Rewards Points, Citi ThankYou! points,  AirMiles – which loyalty currency holds the crown as the world’s most recognized and highly valued?
While that debate rages on, let me suggest that the answer might be “none of the above”.
It’s not the points or miles that will drive consumers to shift their [...]

I have a young daughter and being the competitive type she will sometimes challenge me to a race. There’s just one condition—I have to give her a head start. This is important, at least to her, because it increases her chances of winning—and seems to motivate her to run even faster than if we’re at [...]

Don Peppers and Martha Rogers gave birth to the concept of 1 to 1 Marketing over 15 years ago. The brilliant marketing innovation is intended to “illustrate the importance of treating different customers differently. (from their website).
From a practitioners viewpoint, 1 to 1 has also been difficult to execute while attaining measurable ROI.  “Mass customization” [...]

Neil Rogers was the original “shock jock” in South Florida radio. Not being a fan, I was in a clear minority as he stacked up top ratings year after year before retiring in 2009.
Part of Mr. Roger’s shtick was living in the gray area of FCC regulation, and he was reminded from time to time [...]

The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, regardless of the local language.
Operators normally chase down the one or two leaders in each high frequency category (retail, grocery, fuel, banking) to form the foundations of their value proposition. With regional coalitions easier to launch than ones of [...]

Yesterday was April 1. To my surprise, I received these fantastic offers from three of my favorite loyalty programs.
American Airlines AAdvantage sent me an email offering discounts on fares between some of my favorite and most traveled cities. They even distinguished between those cities which I frequent for business and those for personal or vacation [...]