filed in Loyalty in Any Language, Thought Leadership on Apr.05, 2010
The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, regardless of the local language.
Operators normally chase down the one or two leaders in each high frequency category (retail, grocery, fuel, banking) to form the foundations of their value proposition. With regional coalitions easier to launch than ones of [...]
filed in Banking & Cards, Loyalty in Any Language, Marketing Technology on Sep.19, 2009
The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expensive food, and uncomfortable airline seats that compose the rest of the experience!
When we remain sequestered [...]
filed in Case Study, Contributing Authors, Loyalty in Any Language, Mike Atkin, Retail on Aug.26, 2009
Visitors to England usually have an easy to predict list of “must see” destinations during their stay. After coping with the adjustment to a different time zone, most are off to see Buckingham Palace, Big Ben, and the London Eye. With cultural needs somewhat satisfied, a bevy of High Street merchants are on the “shopping” [...]
filed in Case Study, Contributing Authors, Loyalty in Any Language, Mike Atkin on Aug.19, 2009
One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a differentiating tactic and does not serve as the foundation for creation of competitive advantage through a strategic marketing plan.
That said, discounting is one of [...]
filed in Contributing Authors, Loyalty 201, Loyalty Asterisk™, Loyalty Futures, Loyalty in Any Language, Thought Leadership on Aug.07, 2009
After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency.
Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude to guest contributors Tom Rapsas, Jim Kuschill, Brian Kryzanski, and Mike Capizzi. They have each written about aspects [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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Progressive Insurance Uses The Little L for Loyalty | Loyalty Truth Blog on The Big L & the Little Lvisa webs » SunTrust Bank Credit Card Payment on Frequent Flyer Fountain of Knowledge – Airline Informationvisa webs » WaMu MasterCard on WaMu & The Loyalty Asterisk™Chiropractor in Kent WA | Revver on Defusing Airline Frustration In A Word: CommunicationBrands@Foursquare | 24 Big Brand Campaigns | Michael Reinstein on North Shore Bank Plays Foursquare