EMV cards have been in the spotlight this year, with JP Morgan Chase, U.S. Bank, and Wells Fargo making announcements of portfolio migration from magnetic stripe cards to plastic that carries both mag stripe and a “chip”.
Market leading loyalty researchers, Colloquy, featured chip cards in the U.S. in their most recent issue, interviewing Randy Vanderhoof, [...]

Here in Orlando, enjoying the best Loyalty Expo to date, I can tell that change is in the wind. Today’s sessions covered future visions of how loyalty is evolving to drive results for brands across vertical industries. Loyalty 360’s chief, Mark Johnson provided a keynote documenting  changes in consumer behaviors that are compelling loyalty marketers [...]

The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, regardless of the local language.
Operators normally chase down the one or two leaders in each high frequency category (retail, grocery, fuel, banking) to form the foundations of their value proposition. With regional coalitions easier to launch than ones of [...]

The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expensive food, and uncomfortable airline seats that compose the rest of the experience!
When we remain sequestered [...]

The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expensive food, and uncomfortable airline seats that compose the rest of the experience!
When we remain sequestered [...]

Visitors to England usually have an easy to predict list of “must see” destinations during their stay. After coping with the adjustment to a different time zone, most are off to see Buckingham Palace, Big Ben, and the London Eye. With cultural needs somewhat satisfied, a bevy of High Street merchants are on the “shopping” [...]

Visitors to England usually have an easy to predict list of “must see” destinations during their stay. After coping with the adjustment to a different time zone, most are off to see Buckingham Palace, Big Ben, and the London Eye. With cultural needs somewhat satisfied, a bevy of High Street merchants are on the “shopping” [...]

One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a differentiating tactic and does not serve as the foundation for creation of competitive advantage through a strategic marketing plan.
That said, discounting is one of [...]

One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a differentiating tactic and does not serve as the foundation for creation of competitive advantage through a strategic marketing plan.
That said, discounting is one of [...]

After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency.
Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude to guest contributors Tom Rapsas, Jim Kuschill, Brian Kryzanski, and Mike Capizzi. They have each written about aspects [...]