I have a great answer for you the next time someone accuses you of being behind schedule. Just tell them that compared to the schedule for implementing EMV in the US, you are way ahead of the game. Ok...
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When you ponder the significant growth markets for loyalty marketing over the next 10 years, the leaders would seem to reside among the BRIC countries, Brazil, Russia, India, China. At the moment, Bra...
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EMV cards have been in the spotlight this year, with JP Morgan Chase, U.S. Bank, and Wells Fargo making announcements of portfolio migration from magnetic stripe cards to plastic that carries both mag...
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Here in Orlando, enjoying the best Loyalty Expo to date, I can tell that change is in the wind. Today’s sessions covered future visions of how loyalty is evolving to drive results for brands acr...
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The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, regardless of the local language. Operators normally chase down the one or two leaders in each hig...
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The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expe...
Read More →Visitors to England usually have an easy to predict list of “must see” destinations during their stay. After coping with the adjustment to a different time zone, most are off to see Buckin...
Read More →One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a different...
Read More →After more than 100 posts I can say that Loyalty Truth has achieved a degree of permanency. Founded on my own conviction and commitment, it is a welcome relief to have help. I express my gratitude to ...
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