The folks at RetailWire spark some great conversations – all of which are focused on retail marketing, but only some of which are loyalty marketing specific. I’ve been privileged to contri...
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For every Yin, there’s a Yang, and most brands seek out a proper balance of their Loyalty Marketing efforts to engage, retain, and deepen relationships with their customers. Reading the Spin Wit...
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Shopping has always been a social activity, shared between people, so pairing “Social” with “Shopping” shouldn’t define anything that we don’t intuitively understan...
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There’s a lot of talk about Enterprise Loyalty these days. To me, the concept is not new – it’s the core of the famous book written by Fred Reichheld, The Loyalty Effect. Interesting...
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Loyalty Truth was treated with a big shout-out from Barry Kirk at Loyalty Expo in Orlando this week. Barry works with Maritz and has been quietly leading the way into the field of game theory and how ...
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Here in Orlando, enjoying the best Loyalty Expo to date, I can tell that change is in the wind. Today’s sessions covered future visions of how loyalty is evolving to drive results for brands acr...
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Navigating the business landscape requires more discernment and wisdom than ever. It seems to be the season of negotiation, and lobbyists from both sides of a case seem willing to take huge gambles fo...
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Breakage is the classic crutch of loyalty marketing financial models. As I mentioned here in a recent post, attitudes towards breakage are changing, both from perspective of the loyalty supplier commu...
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Announcing a New Loyalty Program with a Single Member: You. With all the talk of loyalty programs here on Loyalty Truth, I’m proposing a unique new program to kick off the new year. This new loyalty...
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What do chocolate, red wine, credit cards and the internet have in common? Each offers benefits or represents risks for human beings. And, if you read the results of consumer research on a regular bas...
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