Announcing a New Loyalty Program with a Single Member: You.
With all the talk of loyalty programs here on Loyalty Truth, I’m proposing a unique new program to kick off the new year. This new loyalty scheme is for a market that’s often under appreciated, overworked and overlooked—you, the loyalty marketing professional.
The fact [...]

The end, when it came, was sudden. Just when it looked like the Saturn car company had been rescued by the Penske Group, the deal fell through and now, despite a loyal customer following, Saturn is no more.
As faithful Loyalty Truth readers know, I have blogged about Saturn in the past, noting its social media [...]

If you’re like me and work on the creative side of the business, you’d like to believe that good communications and a healthy social dialog are the keys to building relationships and ensuring customer loyalty.
But the fact is, your company is often only as good as the people you have on the front line. One [...]

(Another reason your company needs a social media presence.)
Microsoft sucks. So does The Home Depot. Ditto Dell, Target and Dominos.  And while it may not surprise you to hear that Wal-Mart sucks, you may not have heard that beloved brands like Apple, Ikea and Starbucks suck as well.
The fact is that despite you or your [...]

Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you may recall, the Ford motor company gave new Fiesta automobiles to 100 social media-savvy drivers for six months—hoping they would post videos and blog about the Fiesta, to build some buzz around the car’s early-2010 launch.
I really hadn’t heard much [...]

Back in late-April, on these very Web pages, I called out the Saturn car company for its failure to engage with its customers.  As rumors circulated about the company’s potential sale—or imminent demise—I pointed out there was a glaring lack of information coming from the company’s ImSaturn social network site, a place where many true [...]

Regardless of your hobby, profession or even your belief system, these days it’s easy to find a group of people just like you. Go to online community organizer Ning and you’ll discover over 1 million communities, for everyone from sand volleyball enthusiasts to landscape architects to supporters of the Kwam Um School of Zen.
Now it [...]

Regardless of your hobby, profession or even your belief system, these days it’s easy to find a group of people just like you. Go to online community organizer Ning and you’ll discover over 1 million communities, for everyone from sand volleyball enthusiasts to landscape architects to supporters of the Kwam Um School of Zen.
Now it [...]

Until very recently I worked on the acquisition side of an auto insurance account, where  these days it’s all about the price—with virtually every auto insurer claiming they can save you $400 or $500 (which makes you wonder, if everyone can save you money, which companies are ripping people off?).
But perhaps the most eye-opening aspect [...]

We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back.
The ultimate question: What would you do if [...]