filed in Airline, Banking & Cards, Travel on Nov.30, 2010
Patrick Sojka knows credit cards, travel rewards cards in Canada to be precise. As CEO & Founder of Rewards Canada, he’s been cataloging and ranking the myriad of offers in the Canadian market to help consumers find the best deals for their wallets and their loyalty points banks since 2001.
If you think Americans are reward-crazy, [...]
filed in Hotel, Travel on Sep.20, 2010
A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]
filed in Hotel, Travel on Sep.20, 2010
A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]
filed in Airline, Hotel, JZMcBride & Assoc, Travel on Aug.12, 2010
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans.
Turns out an increasing number of business travelers are bringing their spouses and kids along, and tacking on a few additional days for [...]
filed in Airline, Hotel, JZMcBride & Assoc, Travel on Aug.12, 2010
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans.
Turns out an increasing number of business travelers are bringing their spouses and kids along, and tacking on a few additional days for [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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