The first step in the loyalty marketing value chain is engagement. In fact, I treat engage...
The first step in the loyalty marketing value chain is engagement. In fact, I treat engagement as an essential part of every step along the value chain, from awareness, to trial, to usage and retentio...
Read more →I almost hit the delete button on yet another promotional email from Office Depot today. T...
I almost hit the delete button on yet another promotional email from Office Depot today. The title read "Your coupon + Free Case Paper with Purchase". Not only did that resemble a message from Office ...
Read more →There is a general perception that loyalty marketing programs require tremendous investmen...
There is a general perception that loyalty marketing programs require tremendous investment to launch, and are expensive to operate over time. The reality is that loyalty programs do require signif...
Read more →You've probably heard it said that people have three principle assets to contribute to an ...
You've probably heard it said that people have three principle assets to contribute to an organization or cause, their "time, talent, and treasure". When hearing this spoken, my attention has usually ...
Read more →In a recent DM News article titled “Big Data Must Create Big Experiences”, direct mark...
In a recent DM News article titled “Big Data Must Create Big Experiences”, direct marketing vet Ernan Roman pointed out that for all the data that’s apparently being collected, marketers don’t...
Read more →A few weeks ago, we chronicled the progression of EMV implementation in the US. In our po...
A few weeks ago, we chronicled the progression of EMV implementation in the US. In our post, we patted Richard Sanders on the back for predicting the chip-card development path in the US over 8 years...
Read more →I was sharing thoughts on current trends in loyalty marketing with a group of bankers atte...
I was sharing thoughts on current trends in loyalty marketing with a group of bankers attending ASUG, the America's SAP User Group yesterday. We talked about how the word Loyalty can be a distracting ...
Read more →As the league of digital loyalty players expands almost weekly, it can be a challenge to s...
As the league of digital loyalty players expands almost weekly, it can be a challenge to stay on top of all the emerging competitors. My solution to stay out front is to go straight to the source, and...
Read more →Following the panel at Loyalty Expo addressing the convergence of payments and loyalty (se...
Following the panel at Loyalty Expo addressing the convergence of payments and loyalty (see Part 1 of this post), I had the opportunity to sit down with Leslie McNamara, Executive Vice President, Part...
Read more →The worlds of payments and loyalty have always been linked, almost like relatives in a fam...
The worlds of payments and loyalty have always been linked, almost like relatives in a family that can’t be denied despite stark notation of their differences. At the recent Loyalty Expo conferen...
Read more →I have a great answer for you the next time someone accuses you of being behind schedule. ...
I have a great answer for you the next time someone accuses you of being behind schedule. Just tell them that compared to the schedule for implementing EMV in the US, you are way ahead of the game. ...
Read more →The payments processing business has long been dominated by the largest credit card associ...
The payments processing business has long been dominated by the largest credit card associations, Visa, MasterCard, American Express and Discover. The calling card for these groups that has successful...
Read more →Do you remember when Seth Godin first released Permission Marketing? At the time I had jus...
Do you remember when Seth Godin first released Permission Marketing? At the time I had just joined Frequency Marketing and I can recall my boss Pat LaPointe handing me the book and telling me it was a...
Read more →The second installment of our report from the recently held Loyalty Expo highlights key to...
The second installment of our report from the recently held Loyalty Expo highlights key topics drawing attention among the delegates including social, local, mobile merchant marketing, and the converg...
Read more →The Loyalty Expo, a product of Loyalty360, was held in Orlando Florida in late March week ...
The Loyalty Expo, a product of Loyalty360, was held in Orlando Florida in late March week and it was quite an “experience”. In fact, the word experience was used in the titles and summaries of nea...
Read more →Connecting loyalty program members to your brand via a mobile device makes sense. The ques...
Connecting loyalty program members to your brand via a mobile device makes sense. The question is: do you develop your own custom app or select a mobile web solution? Or, do you consider a third optio...
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Do you remember when Seth Godin first released Permission Ma...
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We reported recently on Perka, a company offering a cardless...
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I’m being followed. I don’t see them all the time, but I...
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As the league of digital loyalty players expands almost week...
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I've had some interesting discussions of late about the effe...
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After over 1,100 check-ins, 39 badges earned, and over 200 f...
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The first step in the loyalty marketing value chain is engag...
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I almost hit the delete button on yet another promotional em...
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One of the toughest business models from which to create cus...
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A few weeks ago, we chronicled the progression of EMV implem...
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Following the panel at Loyalty Expo addressing the convergen...
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The worlds of payments and loyalty have always been linked, ...
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Gift cards have become the de-facto standard for gift giving...
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On the eve of Valentine's Day, promotional machines are in h...
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The challenges of creating customer loyalty in the restauran...
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During the Badgeville Summit #Engage 2012 in San Francisco l...
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One of the most compelling sessions presented at the Chicago...
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I can’t say that I’ve been officially “on tour” for ...
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In a recent DM News article titled “Big Data Must Create Big Experiences”, direct marketing vet Ernan Roman pointed out that for all the data that’s apparently being collected, marketers don’t seem to be doing mu...
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It was widely reported last week that Starbucks will extend its My Starbucks Rewards loyalty program to award Stars to members purchasing their coffee in the grocery aisle. A good synopsis of the announcement can be foun...
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Participating in the 2013 Chief Marketing Office Leadership Forum this week in New York, I presented an overview of Loyalty Marketing trends for 2013, together with the framework of Contextual Loyalty, the subject of a ...
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Editors Note: Today's author is Richard Boire, the Founder of Boire Filler Group, an experienced provider of data analytics and predictive modeling in the Canadian market. With discussions about Big Data on the rise, m...
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